pepsi case study
London South Bank University
FACULTY OF BUSINESS
BSc (Honours) Business Management
BBM-6-ITM International Marketing
Individual Assignment
Marketing Pepsi’s New Healthy Option In the United Kingdom
(Case study)
STUDENT NAME :Nambuhewage Buddhini Shashika
STUDENT ID NUMBER :G1406999U
LECTURER :Ms.June
DATE OF SUBMISSION
Table of Content
Word Count
Number of Pages:
Number of Words:
Word count is exclusive of the followings:
Cover page
Content Page
List of References
1: INTRODUCTION
Coca-Cola and Pepsi have been battling each other for more than a century. It's a legendary brand rivalry. The saga began in 1886, when John S. Pemberton developed the original recipe for Coke and Pepsi-Cola was created 13 years later by pharmacist Caleb Bradham and the war still continues .
Pepsi has launched Pepsi Raw, a new premium Pepsi cola, which is made using ingredients from natural sources. Launching first in the UK, it is the most significant innovation from Pepsi since the launch of Pepsi Max in 1993.
PepsiCo's corporate strategic marketing to push natural food and beverage categories illuminates the marketer's motivation behind and created a product like Pepsi Raw. It wants to capture more health conscious consumers, as well as younger, hipper folks who want alternatives to basic cola's and have switched to new age soft drinks and other beverages.
Pepsico the maker and marketer of the Pepsi cola drink brand, is getting raw and natural with a new cola drink that was introduced in the United Kingdom called Pepsi Raw. The new cola was created by Pepsi's UK drinks division.
"Pepsi Raw is different to any other cola available at that moment. The combination of quality ingredients, gives it a subtle yet distinct taste which works well on its own or as a mixer. It mixes particularly well with premium spirits, which can be tasted through the more subtle flavour of Raw
The entire case study discuss
FACULTY OF BUSINESS
BSc (Honours) Business Management
BBM-6-ITM International Marketing
Individual Assignment
Marketing Pepsi’s New Healthy Option In the United Kingdom
(Case study)
STUDENT NAME :Nambuhewage Buddhini Shashika
STUDENT ID NUMBER :G1406999U
LECTURER :Ms.June
DATE OF SUBMISSION
Table of Content
Word Count
Number of Pages:
Number of Words:
Word count is exclusive of the followings:
Cover page
Content Page
List of References
1: INTRODUCTION
Coca-Cola and Pepsi have been battling each other for more than a century. It's a legendary brand rivalry. The saga began in 1886, when John S. Pemberton developed the original recipe for Coke and Pepsi-Cola was created 13 years later by pharmacist Caleb Bradham and the war still continues .
Pepsi has launched Pepsi Raw, a new premium Pepsi cola, which is made using ingredients from natural sources. Launching first in the UK, it is the most significant innovation from Pepsi since the launch of Pepsi Max in 1993.
PepsiCo's corporate strategic marketing to push natural food and beverage categories illuminates the marketer's motivation behind and created a product like Pepsi Raw. It wants to capture more health conscious consumers, as well as younger, hipper folks who want alternatives to basic cola's and have switched to new age soft drinks and other beverages.
Pepsico the maker and marketer of the Pepsi cola drink brand, is getting raw and natural with a new cola drink that was introduced in the United Kingdom called Pepsi Raw. The new cola was created by Pepsi's UK drinks division.
"Pepsi Raw is different to any other cola available at that moment. The combination of quality ingredients, gives it a subtle yet distinct taste which works well on its own or as a mixer. It mixes particularly well with premium spirits, which can be tasted through the more subtle flavour of Raw
The entire case study discuss