Persona Marketing Report
1.1 Background of the study:
Internship can play a crucial role in graduate student professional development. It’s provides valuable experience for graduate students, and can be beneficial in multiple ways. An internship offers an opportunity to gain relevant experience, and to get a realistic perspective on what it is like to work within a given field. Not only are internships valuable in terms of skill development, another key advantage is that you can gain an insider perspective of the profession. This kind of exposure to the field can make the difference between being regarded as a viable candidate, as opposed to an enthusiastic, yet relatively uninformed applicant.
Internship is a vital course of partial fulfillment of BBA Degree offered by the Department of Business Administration, Eastern University. It is must completed three months duration Internship program as well as to prepare an internship report for the same. Beside this BBA program is professional Degree. Any professional Degree cannot be fulfilling without practical knowledge this is the reason that make a student to do an Internship.
1.2 Origin of the report:
This report is the outcome of the three months long internship program undertaken with Persona Hair & Beauty Ltd. The preparation and submission of this report is a fundamental requirement for the fulfillment of the Bachelor of Business Administration (BBA) course curriculum of Eastern University.
Mainly there are six segments in this report; they are Introduction, Literature Review, Company Overview, Analysis, Findings, Conclusion, Recommendation and internship experience.
1.3 Objective of the Study:
Broad objective:
The main objective of the study is to find out the service gap, i.e., the gap between the expectations and perceptions of the customer’s about the beauty parlor service.
Specific objectives of this study are:
➢ To find out the expectations of customer about Service
Internship can play a crucial role in graduate student professional development. It’s provides valuable experience for graduate students, and can be beneficial in multiple ways. An internship offers an opportunity to gain relevant experience, and to get a realistic perspective on what it is like to work within a given field. Not only are internships valuable in terms of skill development, another key advantage is that you can gain an insider perspective of the profession. This kind of exposure to the field can make the difference between being regarded as a viable candidate, as opposed to an enthusiastic, yet relatively uninformed applicant.
Internship is a vital course of partial fulfillment of BBA Degree offered by the Department of Business Administration, Eastern University. It is must completed three months duration Internship program as well as to prepare an internship report for the same. Beside this BBA program is professional Degree. Any professional Degree cannot be fulfilling without practical knowledge this is the reason that make a student to do an Internship.
1.2 Origin of the report:
This report is the outcome of the three months long internship program undertaken with Persona Hair & Beauty Ltd. The preparation and submission of this report is a fundamental requirement for the fulfillment of the Bachelor of Business Administration (BBA) course curriculum of Eastern University.
Mainly there are six segments in this report; they are Introduction, Literature Review, Company Overview, Analysis, Findings, Conclusion, Recommendation and internship experience.
1.3 Objective of the Study:
Broad objective:
The main objective of the study is to find out the service gap, i.e., the gap between the expectations and perceptions of the customer’s about the beauty parlor service.
Specific objectives of this study are:
➢ To find out the expectations of customer about Service
References: ← Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988, Spring). SERVQUAL ：a multiple-item scale for measuring consumer perceptions of service quality.