Pest Analysis of Primark Stores Ltd
Organisations And Environment
PEST Analysis On Primark Stores Ltd
Contents
Introduction 1
Economic Factors 1-2
Technological Factors 2-3
Social Factors 3-4
Political Factors 4
Conclusion 5
Bibliography 5-6
Introduction
This report will look at the macro environmental factors affecting Primark which operates in the high-street retail clothing sector. Primark offers chic clothing on the cheap through a number of department stores throughout the UK & Ireland, Holland and Spain. With its main target market being fashion-conscious under-35-year-olds, it is the second largest clothing retailer in the UK.
The business environment is ever-changing, and it is crucial that all organisations analyse the environmental factors accurately to allow them to adapt to changes that may arise. If the environment is not analysed correctly, or if not enough attention is paid to observing environmental changes then the organisation could miss vital opportunities and fall under massive threat. This report will focus on a PEST analysis; a PEST analysis is a detailed environmental analysis that allows organisations to implement strategies that will respond to all environmental factors that they are faced with. A PEST analysis consists of four factors; Political, Economic, Social, and Technological. Primark, like all organisations will have to deal with all these environmental factors in some
PEST Analysis On Primark Stores Ltd
Contents
Introduction 1
Economic Factors 1-2
Technological Factors 2-3
Social Factors 3-4
Political Factors 4
Conclusion 5
Bibliography 5-6
Introduction
This report will look at the macro environmental factors affecting Primark which operates in the high-street retail clothing sector. Primark offers chic clothing on the cheap through a number of department stores throughout the UK & Ireland, Holland and Spain. With its main target market being fashion-conscious under-35-year-olds, it is the second largest clothing retailer in the UK.
The business environment is ever-changing, and it is crucial that all organisations analyse the environmental factors accurately to allow them to adapt to changes that may arise. If the environment is not analysed correctly, or if not enough attention is paid to observing environmental changes then the organisation could miss vital opportunities and fall under massive threat. This report will focus on a PEST analysis; a PEST analysis is a detailed environmental analysis that allows organisations to implement strategies that will respond to all environmental factors that they are faced with. A PEST analysis consists of four factors; Political, Economic, Social, and Technological. Primark, like all organisations will have to deal with all these environmental factors in some
Bibliography: Dhariwal, N. (2009) Primark Linked to UK Sweatshops [Internet], BBC News. Available from: <http://news.bbc.co.uk/1/hi/uk/7824291.stm> [Accessed 7 April 2009] M2 Presswire. (2006) TelecityRedbus: Online retailing is only half the story when it comes to UK internet activity; 35% increase in UK internet shopping sales since July 2005; Online shoppers are expected to reach 24.9m in 2010[1]; Figures from TelecityRedbus demonstrate the UK 's growing dependence on a wide variety of online services, including government services, banking, travel and bill paying as well as a range of entertainment services [Internet], M2 Presswire. Available from <www.lexisnexis.com> [Accessed on 7 April 2009] Monk, D. (2009) Low interest rates cost Notts councils £7.6m; While mortgage payers are celebrating the lowest interest rates in the history of the Bank of England, Notts councils will lose £7.6m on their savings next year. Nottingham Evening Post, 17 February, p.10. Primark Stores Ltd. (2009) Primark [Internet]. Available from: <http://www.primark.co.uk> [Accessed 7 April 2009]. Smithers, R. (2008) National: Fashion: Ethical concerns left at home as demand for cheap clothes surges: Primark and Asda lead way in reaching out to masses keen to wear latest designs. The Guardian (London), 30 January, p.9.