Pest: Marketing and Shoes
Executive Summary
Working on this project on the Servis shoes company first of all we have define the product line of Servis company, after that we have done industry analysis by performing PEST analysis and future trends in the PEST of shoes industry. After this we have performed “Porter Five Force Model”, competitor analysis, marketing strategies of servis and change in competition in the shoes industry. We have also discussed that what should a leader do in this kind of situation in the industry. To analyze the strengths and weaknesses of the Servis we analyzed it with the help of different matrices including IFE, EFE, GE, Space, Ansoff and Arthur De Little matrices. Analyzing the problem statement of Servis shoes we find some objectives from this and have launched a new product “a new vibrating walking shoes” its marketing plan, manufacturing process and marketing mix. At the last we have discussed the future outlook of the shoes industry.
Servis
Introduction:
The Servis Company started its work in the shoes market in 1941 at a small scale at Lahore but athletic wear products were recently planed and launched in Pakistan and all over the world. Business so far has shown that high quality and economic price strategy about athletic wears of Servis Company has proven successful. The company also puts a lot of emphasis on motivating; educating staff and also focusing on the career development of its employees to promote its products in an effective and socially acceptable manner. The company employs more than 5,000 people in its facilities located in Gujrat and Muridke. Servis has more than 500 stores all over the country.
Today, the production side of the company has flourished into Service Industries Limited (SIL) which has world-class shoes, tyres, tubes, and rubber production facilities in Gujrat and Muridke. SIL is also the leading exporter of footwear. Service Sales Corporation (Pvt.) Ltd. (SSC) is today Pakistan’s leading footwear retailer which
Working on this project on the Servis shoes company first of all we have define the product line of Servis company, after that we have done industry analysis by performing PEST analysis and future trends in the PEST of shoes industry. After this we have performed “Porter Five Force Model”, competitor analysis, marketing strategies of servis and change in competition in the shoes industry. We have also discussed that what should a leader do in this kind of situation in the industry. To analyze the strengths and weaknesses of the Servis we analyzed it with the help of different matrices including IFE, EFE, GE, Space, Ansoff and Arthur De Little matrices. Analyzing the problem statement of Servis shoes we find some objectives from this and have launched a new product “a new vibrating walking shoes” its marketing plan, manufacturing process and marketing mix. At the last we have discussed the future outlook of the shoes industry.
Servis
Introduction:
The Servis Company started its work in the shoes market in 1941 at a small scale at Lahore but athletic wear products were recently planed and launched in Pakistan and all over the world. Business so far has shown that high quality and economic price strategy about athletic wears of Servis Company has proven successful. The company also puts a lot of emphasis on motivating; educating staff and also focusing on the career development of its employees to promote its products in an effective and socially acceptable manner. The company employs more than 5,000 people in its facilities located in Gujrat and Muridke. Servis has more than 500 stores all over the country.
Today, the production side of the company has flourished into Service Industries Limited (SIL) which has world-class shoes, tyres, tubes, and rubber production facilities in Gujrat and Muridke. SIL is also the leading exporter of footwear. Service Sales Corporation (Pvt.) Ltd. (SSC) is today Pakistan’s leading footwear retailer which