PESTEL Analysis of Wine Industry
Elif Sinem Saydam
20900455
MAN333-003
HW#1
A Macro-Environmental Analysis of the Wine Industry in Turkey
A factor that influence a company's or product's development but that is outside of the company's control is known as macro environment. In this paper, all dimensions that affect that wine industry in Turkey are investigated. It is important to observe the wine industry in terms of political, economic, socio-cultural, technological and natural aspects; it is called as PESTEL analysis. This analysis which provides the deeper look into this large sector can be found below.
Socio-cultural Environment
There is no significant change in the demographic side of the wine sector recently. However it is known that Turkey consists of mostly Muslim citizens and this brings the religion-related factors with it. The majority and the current government create several unwritten rules among the society. It can be called as social and cultural pressure which comes with the demographic structure of Turkey.
Economic Environment
Turkey has a serious progress in terms of wine production in last 10 years3.
Wine production contributes to number of high quality tourists in Turkey. So, it increases the tourism incomes.
However, the availability of wines in markets, stores is getting hard. This problem puts producers in a difficult situation.
There is high tax issues in wine industry.
Natural Environment
The natural environment involves the natural resources that are needed and sustainability of the wine industry in Turkey. Wine production in Turkey goes back a long way and it seems there are adequate resources to continue this sector, such as huge vineyards, many boutique and institutional producers1.
Wines are getting better and better. Those made from indigenous grapes like Okuzgozu and Bogazkere are igniting international interest. Turkey is experiencing a wine renaissance.
Technological Environment
Technological environment involves forces that create new
20900455
MAN333-003
HW#1
A Macro-Environmental Analysis of the Wine Industry in Turkey
A factor that influence a company's or product's development but that is outside of the company's control is known as macro environment. In this paper, all dimensions that affect that wine industry in Turkey are investigated. It is important to observe the wine industry in terms of political, economic, socio-cultural, technological and natural aspects; it is called as PESTEL analysis. This analysis which provides the deeper look into this large sector can be found below.
Socio-cultural Environment
There is no significant change in the demographic side of the wine sector recently. However it is known that Turkey consists of mostly Muslim citizens and this brings the religion-related factors with it. The majority and the current government create several unwritten rules among the society. It can be called as social and cultural pressure which comes with the demographic structure of Turkey.
Economic Environment
Turkey has a serious progress in terms of wine production in last 10 years3.
Wine production contributes to number of high quality tourists in Turkey. So, it increases the tourism incomes.
However, the availability of wines in markets, stores is getting hard. This problem puts producers in a difficult situation.
There is high tax issues in wine industry.
Natural Environment
The natural environment involves the natural resources that are needed and sustainability of the wine industry in Turkey. Wine production in Turkey goes back a long way and it seems there are adequate resources to continue this sector, such as huge vineyards, many boutique and institutional producers1.
Wines are getting better and better. Those made from indigenous grapes like Okuzgozu and Bogazkere are igniting international interest. Turkey is experiencing a wine renaissance.
Technological Environment
Technological environment involves forces that create new
References: 1 http://www.bloomberg.com/news/2013-06-16/turkey-s-vintners-under-siege-as-bans-crush-winemakers.html 2http://www.radikal.com.tr/ekonomi/sarapciligin_vergi_mahalle_baskisi_ve_belediye_kisitlamalariyla_hizi_kesildi-931051 3 http://www.radikal.com.tr/yazarlar/jale_ozgenturk/bugunku_aklim_olsa_sarap_isine_girmezdim-1121693