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Philip Kotter

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Philip Kotter
Philip Kotler
MARKETING
S.C. Johnson & Son Professor of International Marketing
Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kellogg was voted the “Best Business School” for six years in Business Week’s survey of U.S. business schools. It is also rated as the “Best Business School for the Teaching of Marketing”. Professor Kotler has significantly contributed to Kellogg’s success through his many years of research and teaching there.
He received his Master’s Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral
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The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for “Marketing Excellence”. He was chosen as the “Leader in Marketing Thought” by the Academic Members of the AMA in a 1975 survey. He also received the 1978 “Paul Converse Award” of the AMA, honoring his original contribution to marketing. In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him “Marketer of the …show more content…
He is a Member of the Board of Governors of the School of the Art Institute of Chicago and a Member of the Advisory Board of the Drucker Foundation. He has received honorary doctoral degrees from the Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Admininstration in Vienna, Budapest University of Economic Science and Public Administration, and the Catholic University of Santo Domingo.
He has traveled extensively throughout Europe, Asia and South America, advising and lecturing to many companies about how to apply sound economic and marketing science principles to increase their competitiveness. He has also advised governments on how to develop and position the skill sets and resources of their companies for global

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    Furthermore, Philip Kotler is now the Professor at ‘Kellogg Graduate School of Management, Northwestern University’, which is, consider to be in the top 5 ranking of the world best business school. It would be great to have such experience of the lecture session from the professor, as you would get at the world top business school and more convenience because he is here in Thailand. Though 22,000 bht was quite pricy but consider all the factors, the distance he traveled here, the experience and the benefits you will get it would be worth it. Also that this is the first time he will be visiting Thailand and we don’t know when is the next time, so this is the chance that we should grab or else we might have to travel across the world to see him. Now Philip Kotler is 82 years old, we don’t know how longer he will be traveling to lecture in other country. In my opinion, marketing is an art that is very important in business; it is one of the factors that can make sales increases, and also decreases in bad marketing. After watching the video on youtube, ‘Philip Kotler’s speech about marketing’, I think the training…

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