The emergence of new and highly-advanced cameras in the market and the advancement of technology have spawned the growth of indie films. This allowed anyone to create his or her own film in accordance to his or her own style without the influences of mainstream movies, which indeed have good effects on the film industry, especially in the Philippines. These films became more noticed and more important and they have saved the slowly dying film industry (Makuha, 2010).
In the brief history of film, advances in technology have from time to time challenged and changed industry models. These advances have wrought their most significant changes on independent sectors of the movie business. In the glory days of the studio system, a parallel or serious rival to that system coming from the independent industry would be unthinkable; the cost and challenge of production and post-production was prohibitive, difficulties of promotion insurmountable. The Internet and many new digital distribution technologies are now starting to remove barriers for the makers and distributors of independent films (Landers, 2006).
The development of the 16mm camera and advances in sound technology made it possible, though still difficult, for individuals or small groups of filmmakers to make their vision clear – something rarely possible in the days of the Edison monopoly on technology, or the prohibitive cost of 35mm cameras and professional lighting setups. The challenges of film making were still large in number, but the development of an independent sector of the industry forced the majors to take notice, though the development of subsidiaries specifically tasked to take note of and distribute promising independent films failed to materialize. Independent