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Picnic Audit
Martin Townsend | 1204260 Picnic Audit

ADV231 Social Media

20.01.2014 Word Count: 2331

Martin Townsend | 1204260 Picnic Audit | ADV231Social Media | 20.01.2014

It is easy for branded businesses to get social media interaction, with their loyal customers, which they built up over a long period of time and with their big advertising budgets. Because of this, the small business might get overlooked on social media. It is to their strengths as well. Social media sites are free platforms to advertise on and have a high percentage of people using these sites and networks. They are also a good way to find and communicate with people that are from the business’s community. How other small businesses have used social media have come in different shapes and sizes, most don’t make a success out of it, but there has been a few that has been proven to be worldwide winners. For example, Coconut Bliss is a small Ice cream company based in Oregon, USA (Coconut Bliss. 2014). They use social media in several ways that has helped their company grow. They use Facebook and Twitter to deliver content, information, competitions and



Bibliography:  Bliss.  2014.

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