Planning Techniques

8/26/2011

PLANNING TECHNIQUES
1. 2. 3. 4. 5. 6.

SEVEN PLANNING TECHNIQUES
A Framework/Methodology

7.

Stages of growth Critical Success Factors Competitive Forces Model Value Chain Analysis Internet Value Matrix Linkage Analysis Planning Scenario Planning

STAGES OF GROWTH


CRITICAL SUCCESS FACTORS
1977 Jack Rockart, Center for Information Systems Research (CISR), Sloan School of Management, MIT  A method for defining executive information systems needs  Focuses on individual managers and their current information system needs
 

It was observed that organizations go through 4 stages in the introduction and assimilation of a new technology:
     

Stage 1: Early Successes Stage 2: Contagion Stage 3: Control Stage 4: Integration Stage 5: Data Administration Stage 6: Maturity

CRITICAL SUCCESS FACTORS: SOURCES
 Few

CRITICAL SUCCESS FACTORS
 One

key areas where things must go right for the organization to flourish  Fewer than 10 (to be monitored)  Time sensitive and time dependent (reexamined often)  Has four sources of these factors
   

way to use CSF : use current corporate objectives and determine which factors are critical for accomplishing the objectives  Discovering measures is the most time consuming part
 

Industry Company itself Environment Temporal organizational

Some are hard, factual data – quickly identified Softer measures – opinions, perceptions

 IS

can then be developed based on these CSFs

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COMPETITIVE FORCES MODEL
Michael Porter, Harvard Business School (in the book Competitive Strategy)  He believes companies must contend with five forces as shown in the diagram


FIVE COMPETITIVE FORCES
Threat of new entrants into one’s industry Bargaining power of buyers  Bargaining power of suppliers  Substitute products or services  Intensity of rivalry among competitors
 

THREAT OF NEW ENTRANTS


BARGAINING POWER OF BUYERS
 Buyers

Many new