Prepare a Report Assessing Advantages and Disadvantages of the Business of Your Choice in Building a Social Networking Plan for Improving Its Social Presence. This Would Enable You to Recommend Methods and Approaches to
Prepare a report assessing advantages and disadvantages of the business of your choice in building a social networking plan for improving its social presence. This would enable you to recommend methods and approaches to promote products and services while building an excellent communication channel with customers. | Business Management Studies | Social Networking and Enterprise
Contents 1 Introduction 2 2 Main Findings 3 2.1Advantages and Disadvantages to using Social Networking sites 3 2.1.1 Advantages 3 2.1.2 Disadvantage 3 2.2 Current Social Activity 4 2.2.1 Facebook 4 2.2.2 Twitter 4 2.2.3 LinkedIn 4 2.3 Social presence is used in conjunction with the other offline and online marketing channels 4 3 Analysis and Conclusion 5 3.1 Time Plan 5 3.2 Final Strategy 5 3.3 Conclusion 5 4 References & Bibliography 6 5 Appendices 7
1 Introduction
Social Networking sites, for years, have been one of the most popular methods of brand marketing, for a variety of businesses. By using social networking businesses are able to grow and succeed, because it helps them strengthen business relationships and generate a much larger customer base. The speed at which people in both their personal and professional lives, have begun to use social media is unmatched.
“While it took radio 38 years and the internet seven years to reach and audience of 50 million, Facebook achieved the same milestone in its third year.”(Ernst & Young, 2011)
In this report I will show how each platform can be used to strengthen and grow the company. Platforms this report will look at include Facebook, Twitter and LinkedIn.
This report will be looking at the current and potential social networking activity of The Champions Life Academy. They’re a small business, based in London, who run a student orientated internships each summer; helping the students to increase their team work, management and sales skills. Using knowledge gain while taking part in
Contents 1 Introduction 2 2 Main Findings 3 2.1Advantages and Disadvantages to using Social Networking sites 3 2.1.1 Advantages 3 2.1.2 Disadvantage 3 2.2 Current Social Activity 4 2.2.1 Facebook 4 2.2.2 Twitter 4 2.2.3 LinkedIn 4 2.3 Social presence is used in conjunction with the other offline and online marketing channels 4 3 Analysis and Conclusion 5 3.1 Time Plan 5 3.2 Final Strategy 5 3.3 Conclusion 5 4 References & Bibliography 6 5 Appendices 7
1 Introduction
Social Networking sites, for years, have been one of the most popular methods of brand marketing, for a variety of businesses. By using social networking businesses are able to grow and succeed, because it helps them strengthen business relationships and generate a much larger customer base. The speed at which people in both their personal and professional lives, have begun to use social media is unmatched.
“While it took radio 38 years and the internet seven years to reach and audience of 50 million, Facebook achieved the same milestone in its third year.”(Ernst & Young, 2011)
In this report I will show how each platform can be used to strengthen and grow the company. Platforms this report will look at include Facebook, Twitter and LinkedIn.
This report will be looking at the current and potential social networking activity of The Champions Life Academy. They’re a small business, based in London, who run a student orientated internships each summer; helping the students to increase their team work, management and sales skills. Using knowledge gain while taking part in
References: Aniko communication. (2010). SWOT Analysis: Social Media. Available: http://anikocommunication.wordpress.com/swot-analysis-for-twitter/. [Accessed 19th November 2012]. ARKS KEYS TO PARTICIPATION-REPUBLIC OF IRELAND (2012) Planning and Choosing: Making a Time-Plan. P1-8. Available at: http://homepages.ed.ac.uk/calarks/arks/Materials/particip/Making_a_Time_Plan.pdf [Accessed: 25th November 2012] Fryer, J James, O. (2010) ‘A load of Twitter’ The Sunday Times, February 22, 2009. http://women.timesonline.co.uk/tol/life_and_style/women/the_way_we_live/article5747308.ece. [Accessed 25th November 2012] Lewis, D Light, B. & McGrath, K.. (2012). Emerald Article: Ethics and social networking sites: a disclosive analysis of Facebook. Information Technology & People. 23 (4), p290 - 311. McKenna, K. Y. A., & Bargh, J. A. (1999). ‘Causes and consequences of social interaction on the Internet: A conceptual framework’. Media Psychology. v1. 249-269 Mind Tools Ltd Safko, L and Brake, D. (2009) ‘The Social Media Bible. New Jersey’: John Wiley & Sons. Sterne, J. (2010) ‘Social Media Metrics’, John Wiley & Sons, Inc., Hoboken, New Jersey The Henley Centre for Customer Management Todi, M. (2008). Advertising on Social Networking Websites. Wharton Research Scholars Journal. 1 (1), p1-35. Willingger,W, Rejaie, R and Maggioni, M. (2009) Research on Online Social Networks: Time to Face the Real Challenges. University of Oregon.