Be Clear: ask questions that are easily understandable so that the respondents know how to answer them
-Minimize Bias: do not allow questions to lead to, or be loaded on, a particular side of a debate or version of a problem
-Allow for Disagreement/ Uncertainty: give the option for the respondent to say no, or I don’t know to a question
-Don’t ask unanswerable questions: do not ask questions that do not pertain to the respondent; such as asking a woman how often she misses the toilet when standing to pee
-Make categories exhaustive: the responses encompass every possible answer the respondents could give
2.) What is a filter question? -A question used to identify a subset of respondents who are then asked other questions based off of their responses
3.) What is a contingent question? -A question that is asked only to the subset of respondents determined by the filter question_.
4.) Define the following surveys and name one advantage and disadvantage of each:
Mail: _a self-administered survey that is printed and sent through the mail/postal service_ Advantage: _Relatively inexpensive_ Disadvantage: _Can have low response rates_
Phone: _a survey administered through telephone by a trained interviewer or computer software_ Advantage: _people are less likely to hang up than they are to toss a survey, more responses_ Disadvantage: _more expensive than mail, caller ID allows for people not to answer_
In-Person: _face-to-face interviews using a trained interviewer_ Advantage: _interviewer can get more in-depth information from the subject_ Disadvantage: _this is very costly to do_
Electronic: _self-administered surveys that are sent via email or a website link_ Advantage: _very inexpensive and has high response rates due to ease of use_ Disadvantage: _samples can be biased due to some people not having internet access_
5.) What is a