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Principle of Marketing Discuss

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Principle of Marketing Discuss
PRINCIPAL OF MARKETING NOTES
IMPORTANT QUESTION FOR FINAL EXAMINATION
UNIT I 1. What is meant by marketing? Explain the nature of marketing 2. Explain the functions or scope and classification of marketing. 3. What are the concepts of marketing. 4. What is meant by marketing mix? Explain its features. 5. What are differences between selling concept and marketing concept. 6. Write about the principles of marketing mix. 7. Explain the factors influencing marketing mix. 8. Explain the importance of marketing in Indian context. UNIT II 1. Explain the scope and significance of consumer behavior.** 2. Explain the theories of consumer behavior.** 3. Explain the importance of market segmentation. 4. What are the steps of market segmentation.** 5. What are the basis of market segmentation.** UNIT III 1. What are the types of product.** 2. What are the stages of new product development.** 3. Explain the functions and role of packing** 4. What is brand name? Explain is features.** 5. Explain the process of Branding process.** 6. Explain after sales services.

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7. Explain Product Life Cycle.** UNIT IV 1. What are the factors determining price.** 2. Explain different strategies of price.** 3. Explain the importance of Price.** 4. Discount** 5. Rebate UNIT V 1. Explain the role of distribution channels. 2. What are the types if distribution channels.** 3. What are the affecting distribution channel** 4. Who is a retailer? What are his functions.** 5. Explain the functions of Wholesaler.** 6. Explain the classification of distribution channels.** 7. Explain inventory control.** 8. What is order processing** 9. Explain the functions of warehousing** 10. Explain the merits and demerits of advertising media.** 11. Explain the optimum production mix. 12. What are the methods of promotion.

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PRINCIPLES OF MARKETING
1Q) what is meant by marketing and explain the nature of marketing?
Marketing is nothing but all
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