Print Industry
GE1-Introduction to Media & Entertainment- Assignment 3
Ivan Katsarev, 130588, class 1, 26.09.2013
Print Industry Article 1 The printing industry changed a lot in the last years and will undergo changes even more in the next years. Digital imaging, production printing, desktop publishing, computers, large-format offset printing are examples of advances in the last 30 years. Nowadays, Internet is a major problem for the newspaper industry. Why should we buy a newspaper when we can find all the information we need in the Internet? People are less willing to spend time and money on newspapers when they have the opportunity to find everything they want for free in the Internet. This has been a problem for the publishers for a long time. Furthermore, when something important happens in the world, the information about it first occurs on the Internet as it is a quicker and easier way, while the newspapers will publish it on the next morning. Consumers are less willing to spend money on newspapers, because via Internet they are more up to date with the things that are happening in more cheaper, quicker and efficient way. To support the validy of my opinion I am posting a video here where Clay Shirky is talking about the future of the newspapers and the risk of being devour by the Internet- http://www.telegraph.co.uk/technology/6271317/The-internet-will-devour-newspapers.html The rising popularity of tablets and smartphones and eReader devices is another challenge that faces the newspaper industry. For example a reader may be paying subscriptions for several different newspapers and magazines which can all be viewed at one place. Another big concern for the newspaper industry is the loss of both revenue and subscribers. The main reason for this is that the subscribers turn to other media forms. The decrease of subscribers provokes the advertisers to lose interest in investing money in commercials on a newspaper. Advertising and commercial are two of the main income
Ivan Katsarev, 130588, class 1, 26.09.2013
Print Industry Article 1 The printing industry changed a lot in the last years and will undergo changes even more in the next years. Digital imaging, production printing, desktop publishing, computers, large-format offset printing are examples of advances in the last 30 years. Nowadays, Internet is a major problem for the newspaper industry. Why should we buy a newspaper when we can find all the information we need in the Internet? People are less willing to spend time and money on newspapers when they have the opportunity to find everything they want for free in the Internet. This has been a problem for the publishers for a long time. Furthermore, when something important happens in the world, the information about it first occurs on the Internet as it is a quicker and easier way, while the newspapers will publish it on the next morning. Consumers are less willing to spend money on newspapers, because via Internet they are more up to date with the things that are happening in more cheaper, quicker and efficient way. To support the validy of my opinion I am posting a video here where Clay Shirky is talking about the future of the newspapers and the risk of being devour by the Internet- http://www.telegraph.co.uk/technology/6271317/The-internet-will-devour-newspapers.html The rising popularity of tablets and smartphones and eReader devices is another challenge that faces the newspaper industry. For example a reader may be paying subscriptions for several different newspapers and magazines which can all be viewed at one place. Another big concern for the newspaper industry is the loss of both revenue and subscribers. The main reason for this is that the subscribers turn to other media forms. The decrease of subscribers provokes the advertisers to lose interest in investing money in commercials on a newspaper. Advertising and commercial are two of the main income
References: 1. Albarran, Alan B. (2010) The Media Economy. New York, NY: Rouledge 2. Morrison C. (April 10, 2013) How Generation N can put profit back into newspapers. Retrieved September 26, from http://www.flashesandflames.com/2013/04/how-generation-n-will-put-the-profit-back-into-newspapers/ 3. Shirky C. (November 09, 2010) Murdoch’s paywall experiment proves it: Newspapers are screwed. Retrieved September 26, from http://www.businessinsider.com/why-rupert-murdochs-times-paywall-is-a-referendum-on-the-future-2010-11 4. Dyer G. (July 30, 2012) Free sites, ‘freemium’ models boost newspapers revenue. Retrieved September 26, from http://www.crikey.com.au/2012/07/30/free-sites-freemium-models-boost-newspaper-revenue/ 5. Davalos J. (August 7, 2013) 3 ways Social Media can save the newspaper industry. Retrieved September 26, from http://socialmediaweek.org/blog/2013/08/ways-social-media-is-saving-the-newspaper-industry/#.UkMm7Iaxbzw 6. Hollander G. (August 16, 2013) Digital editions helping magazines support falling print circulation. Retrieved September 26, from http://www.pressgazette.co.uk/digital-editions-helping-magazines-support-falling-print-circulation 7. Ruppel K. (January 26, 2012) If content is the King, than portal is the Queen. Retrieved September 26, from https://blogs.oracle.com/webcenter/entry/if_content_is_the_king 8. Siatka A. ( August 13, 2013) Does my magazine need a mobile application? Retrieved September 26, from https://www.yeeply.com/blog/en/does-my-magazine-need-a-mobile-application/