Strategy of Chronicle Gazette
Introduction
The goal of this report is to offer the management of The Chronicle Gazette a strategic vision of where the newspaper publishing industry stands today and where it is headed over the next decade.
This report is to analysis the state of the newspaper publishing industry today and to show the problems that we are facing nowadays and the cause of the problems and how its influences the newspaper industry. As well, we have to define the external assessment and internal assessment for the reasons why newspaper are facing declining circulations and revenues. Also, how should The Chronicle Gazette adjust their strategies to cope with the challenges and the appropriate steps that it should take in order to deal with the challenges. Over the years, The Chronicle Gazette is a leading newspaper in the major metropolitan area with a paid circulation of 225,000 customers, while the selling of the newspaper is declining over the years, it influences the revenue of the newspaper and it is time to find a new way of how to maintain the business.
2. State of the newspaper publishing industry today 2.1 Data on declining circulation and revenue
The Chronicle Gazette is a leading newspaper in a major metropolitan area. It has a circulation of 225,000 customers. It is a first-rate newspaper and over the years, its writers have won awards for their work.
However, there has been a steady decline in subscriptions to the newspaper. In the past eight years, subscriptions have fallen by a total of 35% and because subscriptions have fallen, advertising revenue has also dropped by 28%.
The fall of advertisement revenue influences the operation of the newspaper a lot, like the daily operation cost and upgrade of equipment as well as the moral of the staff.
The reasons of the fall is due to the rapid growth of internet, people can get information for free and there is immediately update of news from Yahoo, news web site and even message boards,
The goal of this report is to offer the management of The Chronicle Gazette a strategic vision of where the newspaper publishing industry stands today and where it is headed over the next decade.
This report is to analysis the state of the newspaper publishing industry today and to show the problems that we are facing nowadays and the cause of the problems and how its influences the newspaper industry. As well, we have to define the external assessment and internal assessment for the reasons why newspaper are facing declining circulations and revenues. Also, how should The Chronicle Gazette adjust their strategies to cope with the challenges and the appropriate steps that it should take in order to deal with the challenges. Over the years, The Chronicle Gazette is a leading newspaper in the major metropolitan area with a paid circulation of 225,000 customers, while the selling of the newspaper is declining over the years, it influences the revenue of the newspaper and it is time to find a new way of how to maintain the business.
2. State of the newspaper publishing industry today 2.1 Data on declining circulation and revenue
The Chronicle Gazette is a leading newspaper in a major metropolitan area. It has a circulation of 225,000 customers. It is a first-rate newspaper and over the years, its writers have won awards for their work.
However, there has been a steady decline in subscriptions to the newspaper. In the past eight years, subscriptions have fallen by a total of 35% and because subscriptions have fallen, advertising revenue has also dropped by 28%.
The fall of advertisement revenue influences the operation of the newspaper a lot, like the daily operation cost and upgrade of equipment as well as the moral of the staff.
The reasons of the fall is due to the rapid growth of internet, people can get information for free and there is immediately update of news from Yahoo, news web site and even message boards,