Problems in E Choupal Itc
ITC e-Choupal Weakness of e-choupal
Although e-choupal helps eliminate the middleman and therefore allows farmers to get a better price for what they grow, it does nothing to solve the more fundamental problem of the inherent inefficiencies created by so many tiny farms. In addition, it relies on infrastructure, which is often lacking in rural communities. Electricity and telecommunication services can sometimes be less than 100 percent reliable in some of the places where echoupal has been implemented. Finally, although there is no longer a middleman, e-choupal can be no more effective than the sanchalak (coordinator) in each community.
ITC in conjunction with local farmers created the e-choupal system that is acting as a catalyst in rural transformation by providing access to latest information of the agro sector, developing local leadership and creating a profitable distribution. It helps in alleviating rural isolation, improves productivity and income, create transparency for farmers - which improves the economic condition of rural areas. This paper tries to identify the problem of mandi, need of e-choupal and challenges in development of e-choupal and derives with various conclusion and suggestions in ‘future strategy’ from initial finding and discusses direction for further investigation. Agriculture is the backbone of Indian economy producing 23 percent of GDP, and employs 66 percent of workforce. Because of the green revolution, India’s agricultural productivity has improves to the point that it is both self-sufficient and a net exporter of a variety of food grains, yet most Indian farmers have remained poor. The causes include remnants of scarcity-era regulation and an agricultural system based on small, inefficient land holdings. The other constraints are weak infrastructure, numerous intermediaries, excessive dependence on the monsoon variation between different agro-climate zones, and many others. The unfortunate result is inconsistent quality and
Although e-choupal helps eliminate the middleman and therefore allows farmers to get a better price for what they grow, it does nothing to solve the more fundamental problem of the inherent inefficiencies created by so many tiny farms. In addition, it relies on infrastructure, which is often lacking in rural communities. Electricity and telecommunication services can sometimes be less than 100 percent reliable in some of the places where echoupal has been implemented. Finally, although there is no longer a middleman, e-choupal can be no more effective than the sanchalak (coordinator) in each community.
ITC in conjunction with local farmers created the e-choupal system that is acting as a catalyst in rural transformation by providing access to latest information of the agro sector, developing local leadership and creating a profitable distribution. It helps in alleviating rural isolation, improves productivity and income, create transparency for farmers - which improves the economic condition of rural areas. This paper tries to identify the problem of mandi, need of e-choupal and challenges in development of e-choupal and derives with various conclusion and suggestions in ‘future strategy’ from initial finding and discusses direction for further investigation. Agriculture is the backbone of Indian economy producing 23 percent of GDP, and employs 66 percent of workforce. Because of the green revolution, India’s agricultural productivity has improves to the point that it is both self-sufficient and a net exporter of a variety of food grains, yet most Indian farmers have remained poor. The causes include remnants of scarcity-era regulation and an agricultural system based on small, inefficient land holdings. The other constraints are weak infrastructure, numerous intermediaries, excessive dependence on the monsoon variation between different agro-climate zones, and many others. The unfortunate result is inconsistent quality and