procter and gamble in japan
Tows matrix Strengths
1)opening new outlets in different cities.
2) marketing and advertising their products.
3) distribution channels are well maintained
4)no compromise on product quality like lab tests of the products.
5)acquired value chain and reduced the cost Weakness
1)less concentration towards rural areas
2)high operating expenses
3)little access to international market
4)lack of promotions like large discounts
5)little diversification in products
Opportunities
1)Sales are increasing of chicken products
2)Usage of half cooked products is increasing in urban areas
3)Children likes to eat fast food
4)People are careful regarding their health
5)Fast food restaurants using frozen products
6)Competitors supply is not effective so far So strategies 1)increase the market share by effective supply(s3,o6)
2)target marketing by making more and more attractive products for children(s2,o3)
3)expand geographically (s3,o1) Wo strategies
1)opening new stores (w1,o1)
2)give discounts to the customer who buy products in large amount(w4,o5)
Threats
1)Less awareness about frozen products in rural areas
2)Unbranded producers entering in the industry
3)Large stores taking their large margin
4)Diseases in poultry like bird flu influenza etc
5)Incomes are decreasing in Pakistan
6)Rising rates of poultry products St strategies
1) effective marketing (s2,t2)
2)give abundant supply to the outlets and retail stores that a customer can have access(s3,t3) Wt strategies
1)by giving incentive to franchisee to increase sale.(w2,t2)
2)give discounts to the regular customers by making their membership cards(w4,t5) i/e matrix Total ife weighted score (2.57) Strong
3,0-4,0 Average
2,0-2,99 Weak
1,0-1,99
High
3,0-4 1 2 3
Medium
2,0-2,99 4 5
6
Low
1,0-1,99 7 8 9
Company should hold and maintain strategy.
Market penetration
Product development
1)opening new outlets in different cities.
2) marketing and advertising their products.
3) distribution channels are well maintained
4)no compromise on product quality like lab tests of the products.
5)acquired value chain and reduced the cost Weakness
1)less concentration towards rural areas
2)high operating expenses
3)little access to international market
4)lack of promotions like large discounts
5)little diversification in products
Opportunities
1)Sales are increasing of chicken products
2)Usage of half cooked products is increasing in urban areas
3)Children likes to eat fast food
4)People are careful regarding their health
5)Fast food restaurants using frozen products
6)Competitors supply is not effective so far So strategies 1)increase the market share by effective supply(s3,o6)
2)target marketing by making more and more attractive products for children(s2,o3)
3)expand geographically (s3,o1) Wo strategies
1)opening new stores (w1,o1)
2)give discounts to the customer who buy products in large amount(w4,o5)
Threats
1)Less awareness about frozen products in rural areas
2)Unbranded producers entering in the industry
3)Large stores taking their large margin
4)Diseases in poultry like bird flu influenza etc
5)Incomes are decreasing in Pakistan
6)Rising rates of poultry products St strategies
1) effective marketing (s2,t2)
2)give abundant supply to the outlets and retail stores that a customer can have access(s3,t3) Wt strategies
1)by giving incentive to franchisee to increase sale.(w2,t2)
2)give discounts to the regular customers by making their membership cards(w4,t5) i/e matrix Total ife weighted score (2.57) Strong
3,0-4,0 Average
2,0-2,99 Weak
1,0-1,99
High
3,0-4 1 2 3
Medium
2,0-2,99 4 5
6
Low
1,0-1,99 7 8 9
Company should hold and maintain strategy.
Market penetration
Product development