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Product Selling Marketing

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Product Selling Marketing
gMarketing-process of moving goods and services to customers
Marketing activities-product development, research, communication, distribution, pricing and service
Need – Want – Demand- need is essential (food, shelter) want is not (car, laptop) demand is desire to have
Exchange-a trade of values between two parties
Marketing System- network that permits interaction between buyers and sellers
Maslow’s hierarchy of need- a diagram showing how people seek to satisfy their needs (from physiological to security to social to ego to self-actualization)
SWOT / TOWS- matrix that shows Strengths, weaknesses, opportunities, threats
Internal environment- Cost, revenue, goals, strategies
External environment-Demand, competitors, political economical legal natural forces
Micro environment- factors that affect performance and decision-making in company (competitors, customers, suppliers, general public, distributors)
Macro environment- factors that affect performance and decision-making in company (economy, political, social, legal)
PESTEL- analytical tool to identify factors (political, economic, social, technological, environmental, legal)
Mission- goal of the company
Vision- how does company sees itself in some years
Slogan- phrases for campaigns
Values- beliefs that are shared in the company
Business goals- what is expected from business
SMART- objective that is Specific Measurable Achievable Relevant Timely
Marketing management process- process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.
Marketing management concepts- production product selling marketing social marketing concepts
Production concept- high production efficiency for low costs
Product concept- innovative products with most quality and performance
Selling concept- promote aggressive sales
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