Project Report on Marketing Plan of Bank of Baroda
Project Report
on
Marketing Plan of Bank of Baroda
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Bank Profile
Bank of Baroda is the third largest bank in India, after the State Bank of India and the Punjab National Bank and ahead of ICICI Bank.BoB has total assets in excess of Rs. 2.27 lakh crores, or Rs. 2,274 billion, a network of over 3,000 branches and offices, and about 1,100 ATMs. IT plans to open 400 new branches in the coming year. It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, credit cards and asset management. Its total business was Rs. 4,402 billion as of 30 June 2010.
As of August 2010, the bank has 78 branches abroad and by the end of FY11 this number should climb to 90. In 2010, BOB opened a branch in Auckland, New Zealand, and its tenth branch in the United Kingdom. The bank also plans to open five branches in Africa. Besides branches, BoB plans to open three outlets in the Persian Gulf region that will consist of ATMs with a couple of people.
The Maharajah of Baroda, Sir Sayajirao Gaekwad III, founded the bank on 20 July 1908 in theprincely state of Baroda, in Gujarat. The bank, along with 13 other major commercial banks of India, was nationalised on 19 July 1969, by the government of India.
Mission Statement
To be a top ranking National Bank of International Standards committed to augmenting stake holders' value through concern, care and competence.
Services offered by Bank of Baroda
The bank has divided its operations in 6 distinct business lines-
1. Corporate Financial Services 2. Personal Financial Services 3. Business Services 4. Treasury 5. International Operations 6. Rural Banking
SWOT Analysis of Bank of Baroda:
Strength
• Bank of Baroda has the largest network of overseas branches among all Indian banks • Its greatest strength is the confidence of stake
on
Marketing Plan of Bank of Baroda
[pic]
Bank Profile
Bank of Baroda is the third largest bank in India, after the State Bank of India and the Punjab National Bank and ahead of ICICI Bank.BoB has total assets in excess of Rs. 2.27 lakh crores, or Rs. 2,274 billion, a network of over 3,000 branches and offices, and about 1,100 ATMs. IT plans to open 400 new branches in the coming year. It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, credit cards and asset management. Its total business was Rs. 4,402 billion as of 30 June 2010.
As of August 2010, the bank has 78 branches abroad and by the end of FY11 this number should climb to 90. In 2010, BOB opened a branch in Auckland, New Zealand, and its tenth branch in the United Kingdom. The bank also plans to open five branches in Africa. Besides branches, BoB plans to open three outlets in the Persian Gulf region that will consist of ATMs with a couple of people.
The Maharajah of Baroda, Sir Sayajirao Gaekwad III, founded the bank on 20 July 1908 in theprincely state of Baroda, in Gujarat. The bank, along with 13 other major commercial banks of India, was nationalised on 19 July 1969, by the government of India.
Mission Statement
To be a top ranking National Bank of International Standards committed to augmenting stake holders' value through concern, care and competence.
Services offered by Bank of Baroda
The bank has divided its operations in 6 distinct business lines-
1. Corporate Financial Services 2. Personal Financial Services 3. Business Services 4. Treasury 5. International Operations 6. Rural Banking
SWOT Analysis of Bank of Baroda:
Strength
• Bank of Baroda has the largest network of overseas branches among all Indian banks • Its greatest strength is the confidence of stake