OBJECT
SET UP OF PACKAGED DRINKING WATER/MINERAL WATER MANUFACTURING PLANT IN NIAMEY, NIGER
INTRODUCTION
Water is life and it is the major component of human body, however there is always acute shortage of pure, hygienic and safe drinking water in major parts of the world. Packaged Drinking Water and Mineral water is the water which is bottled after treating potable water through various scientific process which makes the water free of harmful bacteria, viruses etc. and make is fit for human consumption.
MARKET POTENTIAL
With the increasing awareness and consciousness for health and hygiene, and also due to the increasing standard of living there is a great demand of safe and hygienically processed and packed drinking water. Therefore in purview of this there is a good market of Packaged Drinking Water or Mineral Water Bottles in Niamey which is the most populated city and the economic capital of a West African country, Niger and also in the other potentially developing district and towns of Niger. At present there are around 6-7 brands of Bottled Mineral Water viz.Telwa, Rharous, Jirma, Lafi, Evian, Perrier and some other occasionally imported brands, out of these only Telwa has the manufacturing facilities close to Niamey, the plant for which is located at Koure, around 65 kms from Niamey and Rharhous is the second brand whose manufacturing facility is located at Agadez, around 1000 km from Niamey, all other brands are imported and are 30-100% more costly then local brands and have very niche market.
There is a good profit margin and negligible competition in the market and the 2 local brands i.e. Telwa and Rharhous are not able to cater the increase market demand, because of the following reasons :- 1. In case of Telwa whose manufacturing plant is located at Koure, around 65 kms. from Niamey there is no power supply and the plant runs on Genset, so there is frequent breakdown and limitations in continous running of plant, also there