Preview

proposal for fashion industry

Satisfactory Essays
Open Document
Open Document
454 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
proposal for fashion industry
ESPIRE COMPANY QUESTIONNAIRE
Name
Gender: Age:
The consumer club of Espire company would like to know how customer spend their money every day. Many customers complain that they do not have enough money at the end of the month. The purpose of this questionnaire is to find out the inequity of our customer. It will determine where they go to shopping, How much they spend on items they buy, is the product is affordable and etc. The data will be kept confidential. Please return completed questionnaire to your introduce or put it in the envelope in front of room g15.
Indicate your feeling about the following items by ticking ( / ) on the appropriate line.

1. What is your work status? Student Working Self-employed 0thers, please specify __________
2.What is your annual spending on designer and fashion accessories in a year? Less than RM100 RM100-RM400 RM401-RM900 RM901-RM1500 More than RM1500
3.Do you think our products are affordable to buy? Yes No
4. How important are the following features of a shopping experience to you? Important Unimportant Price On-Trend Brand Convenient Location Store Atmosphere Product Quality
5. Please indicate your level of agreement with the following statement. Agree Disagree Espire has low prices
Espire has a contemporary

You May Also Find These Documents Helpful

  • Good Essays

    Fashion Island Case Study

    • 1112 Words
    • 5 Pages

    The Fashion Island enjoys topographical advantages when it located near the famous Newport Beach and comprised with a variety of high-end commercial building, including financial office, Newport Beach Marriott hotel & Spa and Newport Beach country Club on the south and southeast. When the nearby Newport beach has the highest concentration of wealth in Southern California and even is the home of the famous local entrepreneurs including McKee & Company Home and Jack’s Surfboards. The Fashion Island considers the local residence along the Newport Beach and the coastal resort as the major market. With the open-air regional shopping center and sidewalks which connected with the Newport Beach, the shopping mall successfully achieves the goal…

    • 1112 Words
    • 5 Pages
    Good Essays
  • Good Essays

    In “The Fashion Industry” by Hannah Berry, it shows that ads make us free to be and individual. She states that women are always told what products they should use to be beautiful and that two Clarks and Sorrel ads help encourage women to break free from this standard “beauty mold”.Berry uses a lot of description to help depict a mental image of the ads before showing a picture of the ad itself. The Clarks ad shows a band geek playing the trumpet and the Sorrel ad shows a woman wearing devil-red boots with a shotgun in her hand. The ad with the band geek shows that their products will serve to help support what an individual loves doing while keeping them original.…

    • 488 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    ii) To identify why consumers perceive some clothing as fashionable and other clothing as unfashionable.…

    • 378 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Integrated marketing communications is a core strategic activity used to build and sustain profitable relationships with various stakeholders. Customers are a critical target but other audiences such as buyers, designers, retailers, sales assistants, suppliers, etc…. are also important if an organisation is to achieve its sales and marketing objectives.…

    • 7833 Words
    • 32 Pages
    Powerful Essays
  • Powerful Essays

    Fashion Promotion Paper

    • 2043 Words
    • 9 Pages

    Forever 21 was founded in 1984 by Don Chang and wife, it is an American chain of clothing stores with branches in many major cities in The United States, Puerto Rico, Canada, Europe, Asia, and the Middle East that offers clothing, footwear, cosmetic items and accessories. The “12 day of Fashion” promotion will focus on the Forever 21 store located in the Sawgrass Mills Mall in Sunrise, Florida. The Sawgrass Mills Mall is the sixth largest mall in the United States, and the second largest in Florida. There are over 300 retail outlets and restaurants located within the mall.…

    • 2043 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Please read and analyze this case on market segmentation and targeting options for a cable television network dedicated to fashion programming. No research into the industry or firm is necessary. Please use only the information provided by the case.…

    • 1320 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Page 1 Introduction Page 2 History of Calvin Klein Page 3 History of CK Underwear Page 4 Information on CK Underwear Page 5-6 Situational Analysis Page 7-9 Competitor’s analysis Page 10-11 Target Market Page 12-13 Analysis of Present Campaign Page 14-15 Strategy Brief Page 16-18 Creative Brief Page 19 Proposed Campaign Page 20 Media Plan Page 21-25 Campaign Ads Page 26 Unique Selling Preposition Page 27 Desired Consumer Response Page 28 Implementation & Evaluation Page 29 Brief Summary of Proposed Campaign Page 30 Bibliography…

    • 6312 Words
    • 26 Pages
    Powerful Essays
  • Satisfactory Essays

    Situation Analysis

    • 1081 Words
    • 5 Pages

    |What do your customers think of you and your products? |Comparable to overpriced European products. |…

    • 1081 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Segmentation and Tesco

    • 1165 Words
    • 5 Pages

    To measure the size, purchasing power and characteristics of each segment Tesco used Club card program, giving cardholders discounts in exchange for their name, address and other personal information and optional questions about the size of their household, the ages of their children and dietary preferences they used this data to gain customer feedback which allowed Tesco to do further study on consumer segmentation on their purchasing behavior resulting from their lifestyle this make…

    • 1165 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Survey questionnaire will be conducted among a number of selected shoppers. The group can be divided into two sub-groups of shoppers, for example, 50 loyal shoppers of Zara and the other 50 shoppers of Topshop. These respondents’ age bracket will fall between 20-30 years old. The content of the questionnaire includes basic shopper information such as shopper’s age, gender, occupation and income. The questions can be divided into 3 subsets. For example, 5 questions relating to how the shoppers are influenced by the products and…

    • 488 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Lidl Retail

    • 10983 Words
    • 44 Pages

    Date: 17-01-13 Universidad Carlos III Master in Marketing Jean-Philippe Charron Casper van Drongelen Kaloyan Andonov Mihaela Filcheva Angel Vargas Mark Bender…

    • 10983 Words
    • 44 Pages
    Powerful Essays
  • Better Essays

    Fashion Industry

    • 1265 Words
    • 6 Pages

    Marginalization of companies is the coming together of two or more companies that offer similar goods and services to form one legal entity. Several companies merge for the maximization of profits from their products, and reduce competition from other companies that perform similar duties. Over the years, several fashion companies have merged in the fashion industry. However, government involvement in the market economy aids in controlling and protecting both the consumer’s and the fashion industry itself.…

    • 1265 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Fashion Design

    • 536 Words
    • 3 Pages

    Passionate about the fashion industry, I wish to expand my skills by working with a dedicated and innovative team of designers. Seeking to obtain a challenging position as a Fashion Designer in a professional, artistic environment where I can use my talent to benefit the company and its clients and also shine up my skills. My goal is to assist in bringing current international fashion trends, developing unique styles, and providing beautiful and practical clothes to the public.…

    • 536 Words
    • 3 Pages
    Good Essays
  • Good Essays

    A career in fashion marketing can make someone a huge success. The different aspects of this job can range anywhere from a buyer to an executive. A buyer is the person who decides how many of each clothing item to order for the store to sell, and an executive is the person who single-handedly decides who does what, and controls the business aspect of the job. Fashion marketing allows someone to be creative, and still have a challenge in regards to knowledge and using their brain’s full potential.…

    • 933 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    All of us consumers. We consume things of daily use; we also consume and buy these products according to our needs, preferences and buying power. These can be consumable goods, durable goods, specialty goods or, industrial goods.…

    • 14061 Words
    • 57 Pages
    Powerful Essays