Although the theory of planned behavior has been applied in various studies in different context, still there were issues raised by different authors. Perhaps, the reason is that human behavior is very complex and difficult to explain because of the uniqueness of the human person. The new framework differs in terms of adding the personality as moderating factor. This is also the critical issue that may have an effect on the different beliefs of people. The creation of this framework leads to manifestation that personality trait might have restrained the effect of these belief towards the attitude, subjective norms, and perceived behavioral control. Furthermore, these personality traits might also have an effect …show more content…
Personality Traits
Personality traits have five dimensions based on the Big Five theory: agreeableness, extraversion, conscientiousness, neuroticism, and openness to new experiences. This theory holds the ways people think, feel, and interact with others (Costa and McRae, 1995). …show more content…
Those who are emotionally stable have low levels of neuroticism, while those who experienced negative emotions have a higher level of neuroticism. With a higher level of neuroticism, people tend to be more reactive and bothered that leads them to become unstable, anxious, unpredictable, and depressed. With this regard, people with high level of neuroticism may not have clear thinking in making decisions. On the other hand, extraversion is a dimension concern about the character of a person. These extraverts are more talkative and outgoing person, while introverts are quite, reserved, and independent Costa and McCrae (1995). Extraverts are more easily to accept change, while introverts struggle to adopt change. Furthermore, extraverts make the decision more quickly than introverts, who reflects first before making any move. Moreover, according to Howard and Howard (1995), those who are in the middle dimension or ambiverts are flexible which sometimes called player-coach. Openness to experience measures the variability of depth and interest of a person according to Howard and Howard (1995). Additionally, people who are more open have wide interests,