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STAKEHOLDER RELATIONS GUIDELINE
Herzogenaurach, July 2012
Introduction
The adidas Group policies and management systems provide direction and structure for the company’s economic, social and environmental performance. In turn, these policies guide our business decisions as we work to meet or exceed regulatory requirements and stakeholder needs and expectations.
Our Stakeholder Relations Guideline reflects our values and beliefs. It specifies the importance of meeting the changing expectations of our stakeholders and encourages the kind of open, honest communication that fosters trust and cooperation.
Through information sharing, consultation and collaboration, the adidas Group aims to develop long-term relationships with stakeholders that enable us to supply the products our customers demand, while contributing to a strong economy, healthy environment and social well-being.
By understanding stakeholder issues and striving for solutions, the adidas Group is able to maintain its social license to operate and gain support for its growth plans, which in turn help generate shareholder value.
At the adidas Group, we believe good stakeholder relations can also:
Enable Sound Decision-making: The best business decisions are made when we inform stakeholders about our business plans, identify issues they may have and respond appropriately to those concerns.
Resolve Issues: When we consult with stakeholders in a constructive manner we are better able to develop timely, cost effective and mutually beneficial solutions.
Build Strong Communities: By working collaboratively with stakeholders, we build trust between the adidas Group and its communities and are better able to work together to create safe and healthy environments in the places where operate.
Strengthen Customer Loyalty: By listening and responding to the needs of our customers we are better able to deliver the performance and quality of our products the market demands. Support Shared
Herzogenaurach, July 2012
Introduction
The adidas Group policies and management systems provide direction and structure for the company’s economic, social and environmental performance. In turn, these policies guide our business decisions as we work to meet or exceed regulatory requirements and stakeholder needs and expectations.
Our Stakeholder Relations Guideline reflects our values and beliefs. It specifies the importance of meeting the changing expectations of our stakeholders and encourages the kind of open, honest communication that fosters trust and cooperation.
Through information sharing, consultation and collaboration, the adidas Group aims to develop long-term relationships with stakeholders that enable us to supply the products our customers demand, while contributing to a strong economy, healthy environment and social well-being.
By understanding stakeholder issues and striving for solutions, the adidas Group is able to maintain its social license to operate and gain support for its growth plans, which in turn help generate shareholder value.
At the adidas Group, we believe good stakeholder relations can also:
Enable Sound Decision-making: The best business decisions are made when we inform stakeholders about our business plans, identify issues they may have and respond appropriately to those concerns.
Resolve Issues: When we consult with stakeholders in a constructive manner we are better able to develop timely, cost effective and mutually beneficial solutions.
Build Strong Communities: By working collaboratively with stakeholders, we build trust between the adidas Group and its communities and are better able to work together to create safe and healthy environments in the places where operate.
Strengthen Customer Loyalty: By listening and responding to the needs of our customers we are better able to deliver the performance and quality of our products the market demands. Support Shared