Test of Validity | Application and APPROPRIATENESS | Strengths | Weaknesses | Face validity | Face validity is a description of the subjective perception of the test-taker of the test’s validity (Cohen & Swerdlik, 2010). This measure is not so much a quantification of the test’s actual validity, but a measure of the test-taker’s perception of the test’s validity. Face validity is most appropriate when measuring the test-takers confidence that a test measures what it purports to measure. | The strength of face validity is that if the test-taker has confidence in the validity of test, then they are more likely to take the test, and further the test user is more likely to administer the test. Without face validity, the test might be perfectly valid, but it is not administered or taken properly because the user/taker does not have confidence in the test. | The weakness of face validity is that it might not measure actual validity. A test can appear to be valid to the user/taker while also being completely invalid for the construct/time/place of the test. A good example might be the inkblot test. Psychologists that adhere to the psychodynamic perspective of psychopathology would say that the test is perfectly valid for determining personality characteristics, but the test taker might not understanding how the test applies to personality development, thereby undermining the face validity of the test. | Content validity | Measures of content validity are most useful in situations a test designer is trying to create test items that match the content of the material being tested (Cohen & Swerdlik, 2010). For instance, a final course exam should test the content area that the course covered. Further, this measure might not be applicable in situations where the skills that the test designer are looking for in the applicant are not currently part of the skill-set of the already employed, such as in cases of new positions. | One of the strengths of content validity is that it can used to work backwards from job responsibilities to job applicant requirements. First, the test designer would examine veteran workers perform their job, and then design an application process that looks for these qualities in a potential employee. The items that are judge essential for the job are the ones that are most advantageous for the applicant to possess. | The downfall of content validity is that the perspective of the material being covered is culturally and chronologically subjective, meaning that the questions can have different answers in different areas of the world or at different times. Therefore, the test items must be culturally and chronologically accurate for the test-takers for content validity to be used. | Criterion related | I know this is personal opinion, but I think that criterion-related validity is the most powerful of all of the methods of verifying validity—especially concurrent validity. This type of validity is used to verify that the criterion that the test score purports to represent is actually in the sample of individuals being tested (Cohen & Swerdlik, 2010). For instance, a group of people who have already been diagnosed with schizophrenia could be tested using a new instruments and if they all score high on the test for schizophrenia, then the test can be said to have acceptable validity. | One of the strengths of criterion-related validity is that it is a very powerful measure of the actual validity of a test score. This type of validity uses methods external to the test itself to verify that the test covers the subject matter and criterion that it purports to cover. This fact alone makes this measure the most objective and verifiable of the measures of validity. | A weakness of content validity is that criterion contaminations can occur, which is when the same predictor measure and criterion measure are used. As an example, if the diagnosis of a mental disorder by a panel of diagnosticians is used both as the test criterion and the measure of test validity. | Construct | Construct validity is the umbrella under which all of the other sub-types of validity fall (Cohen & Swerdlik, 2010). Construct validity is appropriate to use in cases where a test is trying to measure some underlying construct, such as intelligence or anxiety. I suppose this measure of validity might not be appropriate in situations where there is not one clear construct that is being measured, such as generalized achievement tests. | One of the main strengths of construct validity is that the procedures used to verify underlying constructs follow the edicts of the scientific method. A hypothesis is formulated, predicting that if someone possesses in great quantity the construct of intelligences—as verified through other measures—then they will score high on a test purporting to measure intelligence. In this way, a predictions is made based on scientific facts and then the test is used to determine if the prediction holds true. If it does not, then the test items, predictions, or underlying construct might need to be revised. | The downfall of this measure of validity is that if there is not one clear construct or if the construct is vaguely defined, then the validity of the test score is not measurable. So, the validity of the test rests on the underlying construct definition and specificity. |
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