Republic National Bank of Dallas
Environmental Analysis
The Macro Environment
Revenue within the Texas banking unit is generated primarily from the pockets of urban and commercial growth. Demographic and economic factors have caused a dramatic increase in banking activity. This is due in large to a population growth and increases in the economy in the state of Texas, generally life in Dallas is progressive and prosperous.
Anticipated changes in the Political-Legal environment have the potential to transform the banking industry. Due to an attempt by a Thrift Institution to circumvent the prohibition of offering chequing accounts in the state of Massachusetts, there is a possibility that NOW accounts could be introduced in the state of Texas, in an effort to prevent future condensation of the rate at which commercial banks lose their customers.
The Micro Environment
Customer(s)
Republic National Bank marketing strategies have historically been targeted towards the retail market. They have taken the position of “taking chances on the little guy and community service” which has resulted in them being one of the largest retail account bases in the Dallas area.
Competitor(s)
One of the more dynamic aspects of the Republic National Bank’s microenvironment is its competitive environment. There is intense competition within the banking industry where banks are repackaging customer services and introducing new services in an attempt to maintain and gain market share. There are a total of 1,360 banks within the state of Texas of which 250 are owned by Holding companies. These banks together hold 55% of the states total bank deposit. In Dallas, First International Bancshares was the leading holding company followed by Republic of Texas Corporation being the second largest in terms of total assets. Additional banking institutions consist of thrift institutions such as Mutual savings banks, as well as cooperative banks, saving and loans associations and credit unions.
Commercial Banks –
Republic
The Macro Environment
Revenue within the Texas banking unit is generated primarily from the pockets of urban and commercial growth. Demographic and economic factors have caused a dramatic increase in banking activity. This is due in large to a population growth and increases in the economy in the state of Texas, generally life in Dallas is progressive and prosperous.
Anticipated changes in the Political-Legal environment have the potential to transform the banking industry. Due to an attempt by a Thrift Institution to circumvent the prohibition of offering chequing accounts in the state of Massachusetts, there is a possibility that NOW accounts could be introduced in the state of Texas, in an effort to prevent future condensation of the rate at which commercial banks lose their customers.
The Micro Environment
Customer(s)
Republic National Bank marketing strategies have historically been targeted towards the retail market. They have taken the position of “taking chances on the little guy and community service” which has resulted in them being one of the largest retail account bases in the Dallas area.
Competitor(s)
One of the more dynamic aspects of the Republic National Bank’s microenvironment is its competitive environment. There is intense competition within the banking industry where banks are repackaging customer services and introducing new services in an attempt to maintain and gain market share. There are a total of 1,360 banks within the state of Texas of which 250 are owned by Holding companies. These banks together hold 55% of the states total bank deposit. In Dallas, First International Bancshares was the leading holding company followed by Republic of Texas Corporation being the second largest in terms of total assets. Additional banking institutions consist of thrift institutions such as Mutual savings banks, as well as cooperative banks, saving and loans associations and credit unions.
Commercial Banks –
Republic