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Research Methods
Research Methods by Comparison Information
John Distler HR 301Research Paper
02/21/2014
Professor Gilbert

Abstract
Humans seek out solutions all the time and in order to find solutions some kind of research must be done. Research is defined as “a detailed study of a subject, especially in order to discover (new) information or reach a (new) understanding.” (Polonsky and Waller 2011) When most people think of conducting research they think it is done for educational purposes, however many businesses spend millions of dollars annually conducting some type of rearch on product development or marketing. Conducting research for business purposes is a crucial step for entrepreneurs that are trying to start up a brand new business or in the future development of the organization itself. There are two major methods in conducting research: qualitative research and quantitative research. Choosing the correct method and following the basic research steps will ensure a successfully product.

Research Methods by Comparison Information
Starting, designing and managing a business research project itself is no easy task. Many authors have written books and journals explaining their process belief. But most according to our textbook there are six basic steps to follow and I will be discussing to steps in my research. From the very beginning, the project leader that has been assigned this tasking needs to find the nature of the project, why was it selected, and what is the organization expecting as an outcome. Once this has been determined the project leader should assemble a project team that has the experience needed to fulfill this tasking and their first assignment will be defining a clear and understanding project scope. Then the designing stages begin followed by how to and what manner of use should be done for gathering data for the research project. Once adequate data has been collected, the



Cited: Polonsky, M.J., &Waller, D.S. (2011). Designing and Managing a Research Project: A Business Students (2nd ed). Thousand Oaks, CA: Sage Publications. Zikovic,Jelena. (2012). Strengths and Weaknesses of Business Research Methodologies: Two Disparate Case Studies. Business Studies Journal, 4(2), 91-99. From: http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?sid=486bf838-b6ba-4a04-a3d8-3f98a1a30aee%40sessionmgr113&vid=3&hid=101 Yurovsky, Daniel; Hidaka, Shohei; Wu, Rachel (2012). Quantitative Linking Hypotheses for. Infant Eye Movements. Plos One, 7(10), 1-11. From: http://eds.b.ebscohost.com/eds/detail?vid=3&sid=486bf838-b6ba-4a04-a3d8-3f98a1a30aee%40sessionmgr113&hid=101&bdata=JnNpdGU9ZWRzLWxpdmU%3d#db=a9h&AN=83523606

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