Research on Persuasive Techniques Used in Advertising Industry
Mass Media
MEANING OF MASS COMMUNICATION Mass Communication is the term used to describe the academic study of various means by which individuals and entities relay information to large segments of the population all at once through mass media. In the United States, many university journalism departments evolved into schools or colleges of mass communication or "journalism and mass communication", as reflected in the names of two major academic organizations. In addition to studying practical skills of journalism, public relations or advertising, students also may major in "mass communication" or "mass communication research." The latter is often the title given to doctoral studies in such schools, whether the focus of the student's research is journalism practice, history, law or: media effects. Mass communication research includes media institutions and processes, such as diffusion of information, and media effects, such as persuasion or manipulation of public opinion. With the Internet's increased role in delivering news and information, mass communication studies —and media organizations—have increasingly focused on the convergence of publishing, broadcasting and digital communication. Mass Communication majors investigate the role mass media has played, and continues to play, in American culture. They are analysts and historians, examining everything from 19th Century Harper's political cartoons to the newest McDonald's commercial. Given the enormous effect of the media on our daily lives, Mass Communication majors seek out how and why they reflect our social values. They also describe how public policy draws boundaries for Mass Communication, like the near-prohibition of nudity on broadcast television. Mass Communication majors are sometimes also located within a broader communication major that more generally examines the ways in which information is created and distributed, whether through a television commercial or a personal e-mail. MASS MEDIA
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MEANING OF MASS COMMUNICATION Mass Communication is the term used to describe the academic study of various means by which individuals and entities relay information to large segments of the population all at once through mass media. In the United States, many university journalism departments evolved into schools or colleges of mass communication or "journalism and mass communication", as reflected in the names of two major academic organizations. In addition to studying practical skills of journalism, public relations or advertising, students also may major in "mass communication" or "mass communication research." The latter is often the title given to doctoral studies in such schools, whether the focus of the student's research is journalism practice, history, law or: media effects. Mass communication research includes media institutions and processes, such as diffusion of information, and media effects, such as persuasion or manipulation of public opinion. With the Internet's increased role in delivering news and information, mass communication studies —and media organizations—have increasingly focused on the convergence of publishing, broadcasting and digital communication. Mass Communication majors investigate the role mass media has played, and continues to play, in American culture. They are analysts and historians, examining everything from 19th Century Harper's political cartoons to the newest McDonald's commercial. Given the enormous effect of the media on our daily lives, Mass Communication majors seek out how and why they reflect our social values. They also describe how public policy draws boundaries for Mass Communication, like the near-prohibition of nudity on broadcast television. Mass Communication majors are sometimes also located within a broader communication major that more generally examines the ways in which information is created and distributed, whether through a television commercial or a personal e-mail. MASS MEDIA
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