Research Report of Survey Methods
Survey Methods For Investigating Government’s New Policy
SifengCai (Charles) 3/12/2012
CONTENTS:
1. Abstract…………………………………………………………………...…….....1 2. Introduction……………………………………………………………………..…1 2.1. The Issue…………………………………………………………..………….....1 3. Findings……………………………………………………………..…………….1 3.1. Traditional Methods……………………………………………..….…………..1 3.1.1. Face-to-Face……………………………………………………..……………2 3.1.2 Telephone………………………………………………………..……………..2 3.1.3 Direct Mail…………………………………………………………..…………2 3.2. Internet Survey………………………………………………………..………...3 3.2.1. Advantages………………………………………………….………………...3 3.2.2. Disadvantages………………………………………………..………………..4 3.3. Target Group…………………………………………………..….……………..4 3.3.1. Definition of Target Group………………………………….………………...4 3.3.2. The Importance of Target Group……………………………...…….………...5 4. Conclusions……………………………………………………….………………..5 5. Recommendations……………………………………….………………………..5 6. References………………………………………………………………………...6
1. Abstract The purpose of this report is to compare different survey methods and to find a most suitable way for the government’s research. The traditional survey methods and the Online Survey both have advantages and disadvantages on different criterion. Consequently, a combination of different methods is necessary and most suitable in this case.
2. Introduction The Chinese government is considering promoting a new tax policy to cancel the tax requirement of citizen whose annual income is lower than 70,000 CNY. Before the new policy being implemented, the government wants to hold a survey program to know people’s opinions on this new policy.
2.1 The Issue It is difficult for the government to decide which survey method should be chosen. This organization has been asked to research different survey methods to compare their advantages and disadvantages, and provide recommendations to the government. The research data and references are obtained from online libraries.
3. Findings There are several criteria to measure whether a
SifengCai (Charles) 3/12/2012
CONTENTS:
1. Abstract…………………………………………………………………...…….....1 2. Introduction……………………………………………………………………..…1 2.1. The Issue…………………………………………………………..………….....1 3. Findings……………………………………………………………..…………….1 3.1. Traditional Methods……………………………………………..….…………..1 3.1.1. Face-to-Face……………………………………………………..……………2 3.1.2 Telephone………………………………………………………..……………..2 3.1.3 Direct Mail…………………………………………………………..…………2 3.2. Internet Survey………………………………………………………..………...3 3.2.1. Advantages………………………………………………….………………...3 3.2.2. Disadvantages………………………………………………..………………..4 3.3. Target Group…………………………………………………..….……………..4 3.3.1. Definition of Target Group………………………………….………………...4 3.3.2. The Importance of Target Group……………………………...…….………...5 4. Conclusions……………………………………………………….………………..5 5. Recommendations……………………………………….………………………..5 6. References………………………………………………………………………...6
1. Abstract The purpose of this report is to compare different survey methods and to find a most suitable way for the government’s research. The traditional survey methods and the Online Survey both have advantages and disadvantages on different criterion. Consequently, a combination of different methods is necessary and most suitable in this case.
2. Introduction The Chinese government is considering promoting a new tax policy to cancel the tax requirement of citizen whose annual income is lower than 70,000 CNY. Before the new policy being implemented, the government wants to hold a survey program to know people’s opinions on this new policy.
2.1 The Issue It is difficult for the government to decide which survey method should be chosen. This organization has been asked to research different survey methods to compare their advantages and disadvantages, and provide recommendations to the government. The research data and references are obtained from online libraries.
3. Findings There are several criteria to measure whether a
References: Bethlehem, J 2009, “Applied Survey Methods: A Statistical Perspective”, Wiley, New York City. Groves, R et al 2011, “Survey Methodology”, Wiley, New York City. Lewis, I & Watson, B 2009, “Internet Vs Paper-and-Pencil”, Australian Journal of Psychology, Vol.61, No.2, June 2009, pp.107-116. Wikipedia 2012, Wikipedia, viewed 28 th November 2012, http://en.wikipedia.org/wiki/Target_audience 6/6