Research Report on Comparitive Study on Customer Satisfaction Towards Nokia vs Samsung
REVIEW OF LITERATURE
While the Finnish phone maker has updated its handset portfolio at the high end to compete better with Samsung's super-successful Razor phone, the refresh has been less than inspired. ..."[Nokia's] high-end phones are small, but they're boxy. Samsung's high-end [models] are thin and slick." ...Samsung went for the wow effect, creating got to-have-it phones. Now, Nokia is playing catch-up. "It all comes down to innovation and product development," says Hoffman. "Right now, Samsung is head and shoulders above Nokia in creating products that consumer’s desire. Nokia has maintained their market share, but they’re using price and marketing dollars as the weapon." ...Surely the the RAZR was a brilliant move...Something as simple as naming a phone Razor has created enormous buzz for the company, says Kelleher. Granted, the Razr is a sleek little piece of telephonic technology, but the
Branding has given the phone cache. Kelleher makes a good point. When you mention Razr, people know what you're talking about. Just try and picture what the Nokia 6170 looks like. Great point. But just a piece of anecdotal evidence- the Nokia brand is still quite strong in Asia. And according, Nokia's pushing hard into emerging markets with low-cost phones, which while hitting margins, are building presence for the long term. 34% increase in handset volumes versus a 25% sales increase. ... To find growth, Nokia is venturing into emerging markets, such as China and Russia. ... Nokia is looking out for the long term by penetrating emerging markets. But it will take some time for the margins to improve as these consumers upgrade to premium handsets. Nokia appears to have positioned itself well because gaining recognition in these markets while they're still developing will give it an important market presence moving forward Nokia's strategy may be more sustainable than Samsung's "Wow!" strategy if it succeeds in building deep moats in
While the Finnish phone maker has updated its handset portfolio at the high end to compete better with Samsung's super-successful Razor phone, the refresh has been less than inspired. ..."[Nokia's] high-end phones are small, but they're boxy. Samsung's high-end [models] are thin and slick." ...Samsung went for the wow effect, creating got to-have-it phones. Now, Nokia is playing catch-up. "It all comes down to innovation and product development," says Hoffman. "Right now, Samsung is head and shoulders above Nokia in creating products that consumer’s desire. Nokia has maintained their market share, but they’re using price and marketing dollars as the weapon." ...Surely the the RAZR was a brilliant move...Something as simple as naming a phone Razor has created enormous buzz for the company, says Kelleher. Granted, the Razr is a sleek little piece of telephonic technology, but the
Branding has given the phone cache. Kelleher makes a good point. When you mention Razr, people know what you're talking about. Just try and picture what the Nokia 6170 looks like. Great point. But just a piece of anecdotal evidence- the Nokia brand is still quite strong in Asia. And according, Nokia's pushing hard into emerging markets with low-cost phones, which while hitting margins, are building presence for the long term. 34% increase in handset volumes versus a 25% sales increase. ... To find growth, Nokia is venturing into emerging markets, such as China and Russia. ... Nokia is looking out for the long term by penetrating emerging markets. But it will take some time for the margins to improve as these consumers upgrade to premium handsets. Nokia appears to have positioned itself well because gaining recognition in these markets while they're still developing will give it an important market presence moving forward Nokia's strategy may be more sustainable than Samsung's "Wow!" strategy if it succeeds in building deep moats in