Customer behavior is how the customer's behaves, react, adjust adopts in certain things. It can be related to the choice of product, prices, rates and promoting a new trend of product and services. Customer behavior changes when there’s something new, something that they not familiar with and catches their attention which leads and pushes them to try and experience the product and services of the establishment. When these changes satisfy the customer, this will be accepted and adopted, later becoming a customer habit.
Customer habits are the things we usually preferred and comfortable of doing. It is either a part of our routine or a system of a person which is based on the experiences, beliefs and principles, culture and the way of services in a restaurant or any other establishment that they visited. Customer habits are constantly changing and developing when customers are accepting and patronizing the new and evolving trends of the industry, becoming more demanding and having a higher expectation in terms of the affordability of price and the quality of the products and services offered for meeting the satisfaction of ones's desire and needs. The paradigm, Figure 1, shows the concepts as bases of this study. It uses and adopted the Input- Process- Output or the IPO format. The format of the study includes five inputs, the first