Retail Analysis Mcdonalds
Table of Contents
Executive Summary 3
Introduction 5
Explain about the retail store 6
Explain why you have chosen this retail store 7
Explain about your scenario as a mystery shopper and what you did at the outlet 8
Describe the retail store’s customer service with your knowledge of Pet Peeves and 14 factors of company culture. 10
Suggest some solutions to improve the retail store’s customer service 14
Conclusion 15
Executive Summary
Acting as a “mystery shopper“ we have evaluated one of the McDonalds’ retail shops. We have chosen a McDonalds retail shop by reason of its obvious success. McDonalds has got a yearly profit of approximately 5.5 billion USD by trading with fast-food.
Our evaluation shows us there is one certain reason of its success: Constancy! Customers know what they get at McDonalds, wherever they are in the world and apparently they appreciate this constancy.
Nonetheless there are some obvious Pet Peeves, which are related to the three levels of factors of a company culture. Level one describes what you obviously feel, see and hear. Level 2 is about the communication between employee and customer. Level three contains factors that are not obvious but make us like McDonalds subconsciously, is very tough to find in our outlet.
Regarding these Pet peeves and the factors of company culture we come up with three different suggestions to improve the retail store’s customer service.
1. The company can become more ecological, by producing less rubbish. Especially in order to enhance its reputation.
2. Friendlier and politer staff
3. Achieving a nicer environment in its outlets
Regarding its success it seems quite unnecessary to make some changes, but in order to keep the company’s customer service competitive little changes are recommendable.
Introduction
McDonalds. The company is already one of the most successful companies in the world and still growing. The main
Executive Summary 3
Introduction 5
Explain about the retail store 6
Explain why you have chosen this retail store 7
Explain about your scenario as a mystery shopper and what you did at the outlet 8
Describe the retail store’s customer service with your knowledge of Pet Peeves and 14 factors of company culture. 10
Suggest some solutions to improve the retail store’s customer service 14
Conclusion 15
Executive Summary
Acting as a “mystery shopper“ we have evaluated one of the McDonalds’ retail shops. We have chosen a McDonalds retail shop by reason of its obvious success. McDonalds has got a yearly profit of approximately 5.5 billion USD by trading with fast-food.
Our evaluation shows us there is one certain reason of its success: Constancy! Customers know what they get at McDonalds, wherever they are in the world and apparently they appreciate this constancy.
Nonetheless there are some obvious Pet Peeves, which are related to the three levels of factors of a company culture. Level one describes what you obviously feel, see and hear. Level 2 is about the communication between employee and customer. Level three contains factors that are not obvious but make us like McDonalds subconsciously, is very tough to find in our outlet.
Regarding these Pet peeves and the factors of company culture we come up with three different suggestions to improve the retail store’s customer service.
1. The company can become more ecological, by producing less rubbish. Especially in order to enhance its reputation.
2. Friendlier and politer staff
3. Achieving a nicer environment in its outlets
Regarding its success it seems quite unnecessary to make some changes, but in order to keep the company’s customer service competitive little changes are recommendable.
Introduction
McDonalds. The company is already one of the most successful companies in the world and still growing. The main
Bibliography: Wikipedia. (2012, 08 24). Retrieved from http://en.wikipedia.org/wiki/McDonald%27s Wikipedia. (2012). Von wikipedia.org: http://en.wikipedia.org/wiki/Organizational_culture abgerufen finanzen.net. (n.d.). Retrieved from http://www.finanzen.net/bilanz_guv/McDonalds Llopis, G. (2011, 12 9). Forbes. Retrieved from http://www.forbes.com/sites/glennllopis/2011/09/12/the-most-successful-companies-embrace-the-promise-of-their-culture/ McDonalds. (n.d.). Retrieved from http://www.aboutmcdonalds.com: http://www.aboutmcdonalds.com/mcd/our_company.html Tobias Amely, T. K. (2009). BWL für Dummies. Weinheim: Wiley.