Ritz Carlton

The Ritz-Carlton is owned by Marriot International, the Marriot Hotel chain was founded by J. Willard M in 1929. The company began as a Root Beer stand in Washington, D.C. soon, soon after starting the Root Beer Stands Marriot started a chain of restaurants and hotels. J.W. (Bill) Marriot, Willard’s son, is currently to CEO, he has expanded the company worldwide. Bill Marriot formulated a strategic plan and vision that focuses on customers and employees had contributed to their global success.” As of today Marriot International has 3400 hotel in the United States and 67 other counties throughout the globe.”(Dukes) The Ritz-Carlton Hotel Company was acquired by Marriot International in April of 1995, at a cost of $200million giving Marriot 49% interest in Ritz-Carlton. Marriot International then purchases the Ritz-Carlton in Atlanta, Georgia and two other properties. Marriott’s interest in the Ritz-Carlton hotels climbed to 99%, the revenues for Marriot International in 1999 was $1.4 billion. At the Ritz-Carlton a plan called the Gold Standards are use making the company a worldwide success. The success of the Ritz-Carlton chain is based on the employees and managers and how they are trained. The way this is achieved is the managers are trained to use Management by Objectives and Quality Circles, Ritz-Carlton has a slogan that they use which is “We are Ladies and Gentleman serving Ladies and Gentleman.”(Reiss) The quality of customer service that the employees of the Ritz-Carlton provides is what has made the Ritz-Carlton chain to be in a standard above the completion. Ritz-Carlton’s management skills and their objectives is what has made them known for their excellent service. The Gold Standard plan helps to produce above average staff and service to customer. One of these objectives is that management is committed to bringing “purpose and value to the employee’s” (Dukes), management has developed a way to learn top to bottom

References: Dukes, Wendy. How the Ritz Carlton manages the Mystique, Gallop Business Journal, December 11,2009 Reiss, Robert, How Ritz-Carlton Stays on Top, http://www.forbes.com/2005/10/3 -ritz-leadership-ceonetwork-hotels.html