River blindness is a disease that afflicts around 18 million peoples in Africa and Asia. It is the result of black fly’s bite.
Merck is a pharmaceutical company located in New Jersey which is known for productivity of research and development effort. In the mid of 1980 in veterinarian drug unit, Dr William Campbell note a marked genetic similarity between the microfilariae found in horses which had a connection with microfilariae lead to blindness of human. However, to do the human testing, there were both moral and financial problems.
To analyse the theory, decision maker and ethical dilemma must be identified. In this case, the CEO Vagelos can be considered as the decision maker and ethical dilemma is
To proceed the drug test or Not to proceed the drug test.
Parties affected:
CEO
Consumers
Media
Competitors
Employees
Public
Going either of choice, the DM facing the undesirable consequences:
To proceed the drug test:
Positive consequences:
Increase the image of company by providing the cure to river blindness victims
Attract more scientists
Increase profit due to the increase of current products
Negative consequences:
Financial risk due to the poorness of countries
Negative image and loss reputation due to the failure of the drug test
Not to proceed the drug test:
Negative consequences:
Selfish company under money concerns
Blindness victims are still suffering the pain
Positive consequences:
Financial stable
According to Utilitarianism, the decision maker has to choose the choice, which provide the greatest good for the greatest number. Therefore, the CEO has to proceed the drug test by looking at the points addressed.