Roots Industries Ltd. India
Company Analysis
ROOTS Industries Ltd. is a leading manufacturer of HORNS in India and the 11th largest Horn Manufacturing Company in the world. Headquartered in Coimbatore - India, ROOTS also plays a dominant role in the manufacture of Horns and other products like Castings and Industrial cleaning machines.
Roots Industries Limited has occupied a key position in both international and domestic market as suppliers to leading OEMs. Roots’ has a strong quality system as its base. RIL is the first Indian Company and first horn manufacturing company in the world to get ISO/TS 16949 certification based on effective implementation of QS 9000 and VDA 6.1 system requirement earlier. Roots' vision is to become a world class company manufacturing world class product, excelling in human relation. Roots is a leading supplier to all the major vehicle manufacturers like Ford, Daimler Chrysler, Mitsubishi Lancer, Mahindra & Mahindra, Toyota, Tata Motors, Fiat Uno and Siena, TELCO, TVS Motor Company, Kinetic Honda, etc.
It all started with just a honk. Encouraged by the response, we kept on moving ahead. In the beginning, we did not realize that we would make such an impact. Slowly but surely, the reverberations were felt far and wide. Indian automobile market responded to our call. Soon the global market too followed suit. Roots horns, in a very short span of time, got a place of pride in millions of vehicles across the globe.
History
An obsessive hobby went into the making of this self-made industrialist. Born in an agricultural family, young Ramasamy had a great interest in repairing automobiles. This led to his getting the master's degree in Automobile Engineering from Lincoln
Technical Institute, USA in 1969 and developing a unique Radiator Coolant Recovery System, which is today a standard equipment in almost all vehicles manufactured by the advanced countries.
In 1970, Mr. Ramasamy promoted M/s. American Auto Service, which was taken over in 1992 by Roots
ROOTS Industries Ltd. is a leading manufacturer of HORNS in India and the 11th largest Horn Manufacturing Company in the world. Headquartered in Coimbatore - India, ROOTS also plays a dominant role in the manufacture of Horns and other products like Castings and Industrial cleaning machines.
Roots Industries Limited has occupied a key position in both international and domestic market as suppliers to leading OEMs. Roots’ has a strong quality system as its base. RIL is the first Indian Company and first horn manufacturing company in the world to get ISO/TS 16949 certification based on effective implementation of QS 9000 and VDA 6.1 system requirement earlier. Roots' vision is to become a world class company manufacturing world class product, excelling in human relation. Roots is a leading supplier to all the major vehicle manufacturers like Ford, Daimler Chrysler, Mitsubishi Lancer, Mahindra & Mahindra, Toyota, Tata Motors, Fiat Uno and Siena, TELCO, TVS Motor Company, Kinetic Honda, etc.
It all started with just a honk. Encouraged by the response, we kept on moving ahead. In the beginning, we did not realize that we would make such an impact. Slowly but surely, the reverberations were felt far and wide. Indian automobile market responded to our call. Soon the global market too followed suit. Roots horns, in a very short span of time, got a place of pride in millions of vehicles across the globe.
History
An obsessive hobby went into the making of this self-made industrialist. Born in an agricultural family, young Ramasamy had a great interest in repairing automobiles. This led to his getting the master's degree in Automobile Engineering from Lincoln
Technical Institute, USA in 1969 and developing a unique Radiator Coolant Recovery System, which is today a standard equipment in almost all vehicles manufactured by the advanced countries.
In 1970, Mr. Ramasamy promoted M/s. American Auto Service, which was taken over in 1992 by Roots