• Purpose
Know your purpose before meeting your audience. You need to determine both your general purposes and your specific purpose before you give your business presentation.
• Audience
Learn about your audience prior to delivering your business presentation. You need to discover:
• How much your audience knows about your topic
• What your audience thinks and feels about it
• What your audience’s concerns or questions might be upon hearing your presentation
• Structure
Choose a dynamic structure for your business presentation. Provide your audience with a clear, direct summary of your presentation at the beginning, and then conclude your presentation with another summary and a call of action.
• Delivery
Rehearse and refine the delivery of your business presentation. Prior to the day of your presentation, practice it and the delivery of techniques that you plan to use.
10 Key Factors to Presentation Success
• Easy to understand - this simply means the content that is being displayed on the screen or in a handout is in simple vocabulary and laid out in a way that makes sense to virtually any casual observer.
• Logical Flow – the presentation should work in a sequential approach, with each section logically leading into the next section. When a presentation is laid-out in a way that is easy to follow , it is much more effective for everyone.
• Concise – this technique forces you to remove extraneous items from your presentation and encourage you to be efficient. Too much information gets confusing and boring and will generally cause anxiety among the audience.
• Powerful Opening – a powerful opening captures your listener’s attention ad sets the stage for the rest of the presentation.
• Visually Appealing – Being visually appealing helps keep the interest of the audience, and pictures, short videos, colors, and graphics all