Carsharing:
Evolution, Challenges and Opportunities
SEPTEMBER 2014
Dr Scott Le Vine,
Dr Alireza Zolfaghari,
Professor John Polak
Centre for Transport Studies,
Imperial College London
22
Content
1.
Introduction
3
2.
What is carsharing?
3
3.
Variations on a theme
5
4.
The carsharing ecosystem
7
5.
New types of interactions with the public sector
9
6.
Who uses carsharing and how?
10
7.
Policy and governance issues
13
8.
Carsharing’s novel system-level properties
Acknowledgments
The authors would like to thank Arnd Bätzner,
Stephan Herbst, Barbara Lenz, Fuensanta Martinez Sans,
Joseph Seal-Driver, and Ivo Wengraf for comments on earlier drafts.
Any remaining errors are the authors’ responsibility.
14
3
1.
2.
Introduction: rationale and main objectives
What is carsharing?
Carsharing sits within the emerging class of ‘mobility services’ that draw on modern technology to enable access to car-based mobility without the consumer owning the physical asset (a car). In contrast to the traditional format of selling cars to end users, this requires new value propositions, new organisational structures, and new ways of interacting with the public sector. Taxis and traditional car hire are alternative, older, forms of mobility services that do not require modern information and communication technology to be commercially viable, but that are making use of new technologies to deliver service improvements (see TEXT BOX ‘A’ ).
The worldwide carsharing market today encompasses several million 1 customers. The fleet consists of some tens of thousands of vehicles 2 . Though carsharing activity today is heavily concentrated in industrialised countries, there are a growing number of examples of operations in less-developed societies.
This briefing paper is not intended to comprehensively chronicle carsharing activity; rather it identifies and discusses the set of key industry-level issues.
Figure 1
The terminology of
References: recent survey of operators (October 2012) showed 1.8 million carsharing customers worldwide and 700,000 in Europe (Shaheen, S., Cohen, A. 2012, tsrc.berkeley.edu/node/701 ) (Briggs, M. 2014, www.slideshare.net/FrostandSullivan/ corporate-carsharing-3-1814). 6. Taylor, E. (2014) Daimler 's car sharing business car2go to quit UK, London a challenge 7. Dixit, vs and Rashidi, T.H. (2014) Modelling crash propensity of carshare members from October 2010; Frost and Sullivan: 90,000 vehicles (2014), a 33% increase over the fleet size in 3. Bieszczat, A. and Schwieterman, J. (2012) Carsharing: Review of its public benefits and level of taxation. 12. Jorge, D., and Correia, G. (2013) Carsharing systems demand estimation and defined operations: a Zervas, G., Prosperio, D., Byers, J. (2013) The rise of the sharing economy: Estimating the impact of AirBnB 13. Shaheen, S. and Cohen, A. (2013) Carsharing and Personal Vehicle Services: Worldwide Market 11. Le Vine, S. (2011) Strategies for personal mobility: A study of consumer acceptance of subscription drive-it-yourself 14. de Lorimier, A. (2011) Factors affecting vehicle usage and availability in the Communauto carsharing network. 15. Carplus (2014) Annual Survey of Car Clubs 2013/14: London. 16. Cervero, R., Golub, A., and Nee, B. (2007) City CarShare: Longer-Term Travel Demand and Car