Sainsburys Csr
1.0 Background
1.1 Introduction
The purpose of this research is to gain a deeper insight into the attitudes of 18 – 25 year olds shopping at Sainsbury’s who are aware of CSR as a business practice, the perceptions they have built up in response to Sainsbury’s promotions and the longer term behaviours this might engender in them as a result, focusing on the following: 1. Amount of packaging used by Sainsbury’s 2. Recyclability of Sainsbury’s packaging 3. Sourcing of Sainsbury’s produce
To aid in developing a deeper understanding the report draws on findings from one group discussion with 9 attendees (see appendix 1 for list of attendees), and 6 in-depth interviews (See appendix 2 for list of interviewees).
1.2 Corporate Social Responsibility (CSR)
Corporate social responsibility is one of the top issues of the political and social plan, as consumers become increasingly aware that not being ethical when choosing products does not only mean high economic cost, but also an environmental and ethical cost.
The term is defined as a company’s obligation to exert a positive impact and minimize its negative impact on society (Pride and Ferrell 2006).
It is a big challenge and retailers along with consumers act in a way that will reduce the impact that they have on climate change and other environmental issues. People are concerned about the environment, but the majority only make minor changes in their shopping habits.
According to Mintel, many consumers believe that business ‘only responds when a regulatory framework gives them no option’. By acting in a socially responsible way food retailers and any other businesses can create a positive public image. 1.3 Sainsbury’s Sainsbury’s was created in 1869 by John James Sainsbury and his wife Mary Ann in London. From a small grocery store by the year of 1922 it is already the largest British retailer. The company pioneeres the self-service technology and lives its pick during the
1.1 Introduction
The purpose of this research is to gain a deeper insight into the attitudes of 18 – 25 year olds shopping at Sainsbury’s who are aware of CSR as a business practice, the perceptions they have built up in response to Sainsbury’s promotions and the longer term behaviours this might engender in them as a result, focusing on the following: 1. Amount of packaging used by Sainsbury’s 2. Recyclability of Sainsbury’s packaging 3. Sourcing of Sainsbury’s produce
To aid in developing a deeper understanding the report draws on findings from one group discussion with 9 attendees (see appendix 1 for list of attendees), and 6 in-depth interviews (See appendix 2 for list of interviewees).
1.2 Corporate Social Responsibility (CSR)
Corporate social responsibility is one of the top issues of the political and social plan, as consumers become increasingly aware that not being ethical when choosing products does not only mean high economic cost, but also an environmental and ethical cost.
The term is defined as a company’s obligation to exert a positive impact and minimize its negative impact on society (Pride and Ferrell 2006).
It is a big challenge and retailers along with consumers act in a way that will reduce the impact that they have on climate change and other environmental issues. People are concerned about the environment, but the majority only make minor changes in their shopping habits.
According to Mintel, many consumers believe that business ‘only responds when a regulatory framework gives them no option’. By acting in a socially responsible way food retailers and any other businesses can create a positive public image. 1.3 Sainsbury’s Sainsbury’s was created in 1869 by John James Sainsbury and his wife Mary Ann in London. From a small grocery store by the year of 1922 it is already the largest British retailer. The company pioneeres the self-service technology and lives its pick during the
Bibliography: Malhotra, N.K and Briks D.F. (2007), Marketing Research: An Applied Approach, Italy: Rotolito Lombarda Malhotra, N K * Sunny Crouch and Matthew Housden,(1996) Marketing research for managers, 2nd edition, Reed Educational and Professional Publishing Ltd.