Saylor's Book 'Five Contexts Of Business Communication For Success'
Five Contexts of Communication
The assigned textbook for University of the People course English 1103 is Business Communication for Success, published by Saylor Books. One of the key components discussed in the first chapter were five different types of communication contexts. These five contexts explore the process by which communication happens and the core purposes behind it.
Intrapersonal Communication, the first context discussed, can be described as the conversations we have with ourselves (what we tell ourselves). Whether our own thoughts in relationship to what we see or hear, or whether discussions with ourselves about tasks that need to be accomplished or encouragement to pursue a goal, intrapersonal communication is personal and internal communication with ourselves.
The writer shares that this type of communication …show more content…
can be affirmative or destructive to us (Saylor, p. 23). As a result intrapersonal communication will impact the decisions we make, the responses we have to various circumstances, and our interactions with other people.
Interpersonal Communication, the second context, is most often between two persons. Examples of Interpersonal communication include: a conversation between a husband and his wife, a conversation between an employer and an employee, a conversation between a retailer and a consumer, or even a conversation between two children. The levels of familiarity between the two parties will determine the emotional depth of the conversation between the two parties, i.e. intimate or friendly and personal vs. formal or proper and impersonal (Saylor, p. 24)
Group Communication, the third context, is defined as verbal interaction between a intimate group of between three and eight people (Saylor, p. 25). Within these groups, the conversations are often to team up and garner the opinions and feedback of all members of the group to make a decision, complete a task, or explore solutions to an issue or issues. Examples of group communication may include: A team of four people assigned to a marketing project within the workplace, a group of 6 people meeting for grief support, a group of five students studying for an exam, or even a 3 persons within a family sitting down together to plan a family gathering.
Public Communication is the fourth context discussed in this chapter. Public Communication is a single person communicates to an audience of people – whether verbally or in written form. Examples of this form of communication include a pastor offering a sermon in church, a CEO sending an email to his team of employees, a Valedictorian addressing a graduating class, or an author writing an article in a magazine.
The fifth form of communication is Mass Communication. Mass Communication is defined as sending particular message to a broad group of people. A great example of Mass Communication is televised commercial broadcasting. Commercials are compiled to reach masses of people at one time, in an attempt to communicate a message about a product, service, or event.
As a Marketing & Media Relations Consultant, all of these contexts appeal to me as my job is to communicate and advocate on behalf of the social service needs related to family homelessness.
Monthly, I am charged with writing compelling direct mail appeals to solicit funds from donors to support the programs and services that support homeless families as they work to re-establish their self-sufficiency. My letters are typically delivered to an audience of approximately 15,000 people at one time. These Appeals would be considered Mass Communication. The form of communication that I don’t care for as much are the interpersonal conversations I have with our clients. Often their stories are heartbreaking and while they fuel my ability to write my mass communication appeals, the interpersonal conversations often leave me feeling sad and helpless to help families in their immediate need. I have learned however that with every appeal I write, I am helping to house families, to raise awareness to the issues surrounding poverty and homelessness, and to create better futures for children. It makes every element of communication well worth it
all!
Word Count:
656
References:
Business Communication For Success. Washington, D.C.: Flat World Knowledge. From: http://www.saylor.org/books/ [Accessed 11 April 2016]
The assigned textbook for University of the People course English 1103 is Business Communication for Success, published by Saylor Books. One of the key components discussed in the first chapter were five different types of communication contexts. These five contexts explore the process by which communication happens and the core purposes behind it.
Intrapersonal Communication, the first context discussed, can be described as the conversations we have with ourselves (what we tell ourselves). Whether our own thoughts in relationship to what we see or hear, or whether discussions with ourselves about tasks that need to be accomplished or encouragement to pursue a goal, intrapersonal communication is personal and internal communication with ourselves.
The writer shares that this type of communication …show more content…
can be affirmative or destructive to us (Saylor, p. 23). As a result intrapersonal communication will impact the decisions we make, the responses we have to various circumstances, and our interactions with other people.
Interpersonal Communication, the second context, is most often between two persons. Examples of Interpersonal communication include: a conversation between a husband and his wife, a conversation between an employer and an employee, a conversation between a retailer and a consumer, or even a conversation between two children. The levels of familiarity between the two parties will determine the emotional depth of the conversation between the two parties, i.e. intimate or friendly and personal vs. formal or proper and impersonal (Saylor, p. 24)
Group Communication, the third context, is defined as verbal interaction between a intimate group of between three and eight people (Saylor, p. 25). Within these groups, the conversations are often to team up and garner the opinions and feedback of all members of the group to make a decision, complete a task, or explore solutions to an issue or issues. Examples of group communication may include: A team of four people assigned to a marketing project within the workplace, a group of 6 people meeting for grief support, a group of five students studying for an exam, or even a 3 persons within a family sitting down together to plan a family gathering.
Public Communication is the fourth context discussed in this chapter. Public Communication is a single person communicates to an audience of people – whether verbally or in written form. Examples of this form of communication include a pastor offering a sermon in church, a CEO sending an email to his team of employees, a Valedictorian addressing a graduating class, or an author writing an article in a magazine.
The fifth form of communication is Mass Communication. Mass Communication is defined as sending particular message to a broad group of people. A great example of Mass Communication is televised commercial broadcasting. Commercials are compiled to reach masses of people at one time, in an attempt to communicate a message about a product, service, or event.
As a Marketing & Media Relations Consultant, all of these contexts appeal to me as my job is to communicate and advocate on behalf of the social service needs related to family homelessness.
Monthly, I am charged with writing compelling direct mail appeals to solicit funds from donors to support the programs and services that support homeless families as they work to re-establish their self-sufficiency. My letters are typically delivered to an audience of approximately 15,000 people at one time. These Appeals would be considered Mass Communication. The form of communication that I don’t care for as much are the interpersonal conversations I have with our clients. Often their stories are heartbreaking and while they fuel my ability to write my mass communication appeals, the interpersonal conversations often leave me feeling sad and helpless to help families in their immediate need. I have learned however that with every appeal I write, I am helping to house families, to raise awareness to the issues surrounding poverty and homelessness, and to create better futures for children. It makes every element of communication well worth it
all!
Word Count:
656
References:
Business Communication For Success. Washington, D.C.: Flat World Knowledge. From: http://www.saylor.org/books/ [Accessed 11 April 2016]