Scenario Analysis

Scenario Analysis of Thailand

IBMS403/404
0810937 Chenchen Chen
0810992 Yuan Cui
0823155 Cherry Liu

1

Content
Table & Figure ............................................................................................................................................ 5

Chapter 1 business idea............................................................................................................................3
Step 1 Deciding on the company’s competitive advantage....................................................................... 6
Present a definition of ‘competitive advantage from the theory and make a correct reference. ........ 6
What are the basis of the country competitive advantages.................................................................. 6
Competitive advantage industries in Thailand in 2000 ......................................................................... 8
The most competitive advantage industry in Thailand in 2000 ............................................................ 9
Step 2 Addressing the Devil’s Advocate question ................................................................................... 13
Step 3 Developing a cause and effect picture ......................................................................................... 14
Step 4 Completion of the diagram ........................................................................................................... 15
Step 5 Identifying the distinctive competencies ...................................................................................... 16
Based on sunk cost............................................................................................................................... 16
Based on uncodified knowledge .......................................................................................................... 16
Step 6 Clean up

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