Sears Research Paper

What is the company’s product or service? Sears is a retail department store which carries brands like Dockers, Lee, Levis, Covington, Laura Scott and many more in the apparel department. Along with women, men and children's clothing, Sears also has departments of tools, lawn and garden, home fashion, appliances and electronics. Beside these entire departments, Land’s End and Two Heart maternity are two department brands rented inside of Sears. Besides hard line and soft line, Sears also has a large collection of women, men and kid's shoes. Jewelry is one of the biggest attraction in Sears, in which fine jewelry is also included. Recently Sears has been adding candy bars, chewing gum, and chocolates to freshen up customers from all of the shopping. Sears has its own credit card and master cards for customers to utilize at its stores. If a customer does not want to sign up for a credit card, there is a program called the Shop Your Way Reward Card. This is an “invisible” and a free rewards card. Every time a customer shops and
The company, known as Sears, Roebuck and Company was bought out by K-Mart in early 2005 creating Sears Holding Corporation. Richard Warren Sears was an ordinary railroad agent in North Redwood, in Minnesota. An opportunity arose for Sears when he came across an unwanted delivery of a dozen gold-filled pocket watches. The jeweler did not want the watches, so Sears bought them and then subsequently, sold them for a profit. He then ordered more watches. Sears started to continually sell watches through mail order catalogs, a marketing technique that Sears took fully advantage of. Next year he moved to Chicago, Illinois, where he hired Alvah Curtis Reobuck, a watch repairman, who both targeted Midwest farmers and their families through mail order