For this project, I compared the sugar content of equal serving sizes of 10 various breakfast cereals. Since serving sizes varied from brand to brand, the results were computed based on a serving size equal to 50 grams. The sugar content per 50 gram serving size was computed by using the following formula:…
The benefits this segment would seek in our product is the convenience factor it offers; which caters to accommodate their busy work-life schedules, as well as provide a healthy snack alternative that is appeasing to the appetite yet low on calories. This segment is more likely to be critical of ingredients, and scrutinizes nutritional labels carefully. Parents are often concerned about the nutritional benefits of products they are feeding to their families; it is important to emphasis the health factors and high quality standards of our product to this segment especially, in order to gain their confidence and trust in our product. (Appendix A).…
When a kernel of popcorn is heated, pressure builds and, depending on the percent of water in the kernel, the kernel pops open and popcorn is produced. The percentage of water in each kernel differs between brands of popcorn. If the steam produced fails to pop the kernel, the kernel becomes hard and burns. The purpose of Part 1, “Popcorn Composition”, of the “Composition and Separations Lab was to determine whether premium popcorn brands display desirable qualities when measured and compared with cheaper brands of popcorn.…
Hossein, Nezaki; Noor, Ali; Shaheen, Mansori; & Amirhossein, Noghondari. (2011). Market Value; Convenience Foods;Food Industry; Australian Journal of Basic & Applied Sciences. P 1271-1276. INSInet Publications.…
The experimenter used a pan covered in foil and (sprayed with oil) to put in an oven at (350 degrees F). They used all the required ingredients for the recipe, a mixing bowl, and a large fork to mix. A ruler was used to measure how tall the cookie was. The experimenter chose a (cookie mix), Chocolate Chip Cookie Mix by Betty Crocker™, from the local grocery store, specifically eggless-(control). They followed the directions/recipe exactly as said on the package and resulted in perfect cookie dough in a kitchen with counter top area for work space.…
The new product line of Sun-Chips™ Multigrain snacks will benefit from the excellence of Frito-Lay’s sales performance along with the current trend of “low-carbohydrate” craze. Based on the pre-market test analysis (PMT), national snack chip users are expected to purchase more than 31 million pound of Sun-Chips™ (see Exhibit 2). The sales price is $2.7 per pound (see Exhibit 3), the contribution margin is $1.3 per pound, therefore, the total contribution will be over $40 million; exclude the effect of 30 percent of canonization rate, which accounts for $2.3 million loss, (see Exhibit 4), the brand contribution of Sun Chip™ is over $38 million (see Exhibit 5).…
In the bakery section, for some reasons, the closet which display the cookies is surrounded by many candies. Those candies are colorful and noticeable, which caused that customers not notice those cookies at first glance. Additionally, we found that the nutrition facts attached on each pack of cookies is relatively small and unreadable. Compared with other supermarkets, the price range of the cookies are pretty higher. Some cookies sells only 5 bucks but some of them are over 17 dollars. But from the appearance and package we cannot figured the reason why those cookies are so expensive.…
As marketing manager of the RBG business, Ivan Guillen must propose a solution to repair Pillsbury refrigerated baked goods (RGB)’s business performance. Since the refrigerated-cookie product line consisted of 62% of RBG’s unit sales and over 75% of the company’s profits, Guillen found it appropriate to alter this segment in the market. Proposing this idea to GMCC would require Guillen to consider all the challenges he faces. Guillen will have to discover a strategy to increase household penetration since it has fallen to 24% in the past few years. The lack in market penetration has caused a miniscule growth of only one percent in the past three years. In order for Guillen to increase the penetration percent, he will need to reevaluate the “Kisses” commercial. The assessment of this advertisement revealed the lack of effectiveness for brand recognition and relevance. Introducing. Also, when reviewing the “Purchase Drivers In Canada As Compared To The US” it is apparent that consumers are concerned with the quality of the dough, the flavors offered, and the amount of cookies offered. Either Guillen is going to need to draw up a marketing plan that addresses these issues are alter the cookie in some way. Lastly, Guillen will have to conduct marketing research to understand the difference between Canadian and US markets. The “Kisses” commercial was adopted from the US and slightly changed for the Canadian market. Seeing as it failed to generate the projected annual growth of five to seven percent, there is a clear difference between the Canadian and US advertising markets.…
As the cookies got big and everybody new about them, the Nestle’s chocolate became big also. Due to this unexpected discovery, the chocolate chip cookie became the most popular variety of cookie in America, a distinction it still holds to this day. Now to this day it doesn’t take all a lot of time because it is already made and just comes in a big container. From ten all you have to do is stick it in the oven and watch them make their…
The Canadian Pillsbury ready-baked goods cookie line is experiencing disappointing performance, and the marketing manager at General Mills Canada Corporation is under pressure to make strategic decisions that will help turn around the segment. The marketing manager has engaged the help of the consumer insights team to conduct market research studies that will shed light on consumers and their attitudes, behaviours, and preferences towards the product.…
Ivan Gullen, the Marketing manager for Pillsbury’s Refrigerated Baked Goods (RGB) needs to plan a marketing strategy for the upcoming fiscal year. RGB was the fourth largest category in the General Mills Canada portfolio and its performance has been stagnant with flat growth rates over the last few years. Refrigerated Cookies comprise of 62% of RGB’s unit sales and contribute majorly towards profits in this category. Gullen with the help of Lou Pasto, General Mills Consumer Insight Manager, has undertaken the usage and attitude study to understand the target market of refrigerated cookie users in Canada. Both Gullen and Pasto feel that understanding the local consumers will help them plan an effective marketing strategy for Refrigerated Cookies. Furthermore, to get more insight they have also conducted a qualitative research using In Home and Discovery workshop. The attitude & usage study as well as the qualitative research methods have contributed a great deal in understanding the consumers of RGB products. However, the current undertaken research is not enough to plan an effective marketing mix for the next fiscal year, which can promise both better sales and higher market penetration. The qualitative research undertaken by TerraNova market strategies Inc. has helped us understand the emotional appeal and hedonic reasons associated with baking cookies. It unveiled the fact that consumers are looking for easy, quick, practical and affordable products, the research also highlighted that consumers had a healthy image of the Pillsbury brand and the nutritional value was satisfactory. However, planning a marketing strategy based on these results would be unreasonable. The methods used to collect the above data were not the best ones. For example: the in home emersion study provides an understanding of how consumers deal with the product once they have purchased it and does not give sufficient data around what…
Keynot, 2011, Confectionery Market Report Plus 2011, UK, Available at: https://www.keynote.co.uk/market-intelligence/view/product/10421/confectionery/chapter/11/current-issues, [accessed 7th December 2011]…
9. “Why do you like Pillsbury’s cookie products?”• Easy, Quick & Practical• Affordable• Crowd Pleasers (Children’s)• Gratification and…
Making chocolate chip cookies is not that hard to make. It is actually very simple as long…
The marketing manager engages the help of the consumer insight team to conduct market research studies that will shed light on consumers and their attitudes, behaviours and preferences towards the product. As RBG is the fourth one in the category so the refrigerated-cookie product line representing 62 % of RBG unit sales is more focused by the manager. It’s also of core importance since the entire category performance is somewhat based on the performance of cookie segment. Refrigerated Baked cookies…