Completing the public argument assignment was a very challenging and enjoyable experience because it was necessary to apply most of the knowledge acquired since the beginning of the semester about rhetorical analysis and persuasive arguments. Therefore, many of the strategies can be easily found in the letter and website that I created. Since my topic for the public argument was sexual assault on UA campus, I selected the Ms. Kendal W. White, who is the dean of students, as the audience for the letter because she has the power to implement the changes that I suggested, which are to increase the punishment of the persecutors of sexual assaults and show support to the victims. However, the website’s homepage audience includes the students of the University of Arizona and the staff of the UA. The purposes of the website are to convince the victims to report more frequently and persuade the entire UA community to join forces in order to eradicate cases of sexual assault. In order to guarantee the effectiveness of the letter I …show more content…
First, sexual assault is a terrible crime, which unfortunately take away the happiness of many people, so I used a black and white picture of a woman showing the palm of her hand with the message “Stop sexual assault” as the visual salience because black and white pictures are commonly used to transmit sadness, and this picture would create an emotional appeal on the audience. Therefore, the picture transmits the idea that something should be done to make the lives of the victims colorful again. Second, the message written on the palm of the woman is very straight forward and incentives the audience to stand up against sexual assault. As a result, this strategy was implemented in a very effective manner to persuade the audience to fight sexual