Sexualization Of Women In Video Games Essay
The X factor: What women want? Woot! Women for the Win
In any business, being plagued by stereotyping signals the clarion call to diversify as a means to resuscitate itself. This cardinal truth should be understood and applied if maximum gains were to be accrued. The multibillion dollar video gaming industry has banked thus far in catering to male interests, while making haphazard attempts at attracting the female audiences. Many view it as a saturation of male interests and a depletion of the out of the box mentality. We shall probe into a more meaningful understanding of the perceptions of a sorely neglected audience and highlight the encouraging signs well underway to bellow new life into the Video …show more content…
So what holds the right appeal for Women?
It has to be a concoction of good graphics, expansive environs, surreal elements and a glut of social interaction. Women need to feel the metaphysical emotions of their characters- which is precisely the USP of RPGs.
Encouraging signs
With the ushering of the console era, the number of women gamers has notched up.
Industry stalwarts, such as EA's chief executive David Gartner, have realized that sales could increase by as much as a billion dollars with the involvement of women gamers. Such positive empirical data can offer more intensive research into widening the consumer base.
The gaming industry has also witnessed diversity in its workforce to broaden its outreach to women. The representation of women at top positions such as Ellen Beeman (Lead Program Manager Microsoft Casual Games), Lucy Bradshaw (Vice President, Head of Production Maxis) and Jade Raymond (Producer- Ubisoft) demonstrates that these global magnets seek active inputs and participation of women to maximize the benefits of an untapped
In any business, being plagued by stereotyping signals the clarion call to diversify as a means to resuscitate itself. This cardinal truth should be understood and applied if maximum gains were to be accrued. The multibillion dollar video gaming industry has banked thus far in catering to male interests, while making haphazard attempts at attracting the female audiences. Many view it as a saturation of male interests and a depletion of the out of the box mentality. We shall probe into a more meaningful understanding of the perceptions of a sorely neglected audience and highlight the encouraging signs well underway to bellow new life into the Video …show more content…
So what holds the right appeal for Women?
It has to be a concoction of good graphics, expansive environs, surreal elements and a glut of social interaction. Women need to feel the metaphysical emotions of their characters- which is precisely the USP of RPGs.
Encouraging signs
With the ushering of the console era, the number of women gamers has notched up.
Industry stalwarts, such as EA's chief executive David Gartner, have realized that sales could increase by as much as a billion dollars with the involvement of women gamers. Such positive empirical data can offer more intensive research into widening the consumer base.
The gaming industry has also witnessed diversity in its workforce to broaden its outreach to women. The representation of women at top positions such as Ellen Beeman (Lead Program Manager Microsoft Casual Games), Lucy Bradshaw (Vice President, Head of Production Maxis) and Jade Raymond (Producer- Ubisoft) demonstrates that these global magnets seek active inputs and participation of women to maximize the benefits of an untapped