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Sir Richard Branson, Chairman, Virgin Group, Ltd.

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Sir Richard Branson, Chairman, Virgin Group, Ltd.
Sir Richard Branson, Chairman, Virgin Group, Ltd.
Betty Michelle McCline
Strayer University

Assignment #4 Submitted in Partial Fulfillment of the Requirements for the Course
BUS 520 Leadership and Organizational Behavior

Dr. Jacob Ogunlade
Winter 2013

Contents

Certificate of Authorship

I have read and understand Strayer University’s Academic Integrity Policy. I promise to conduct myself with integrity in the submission of all academic work to the University and will not give or receive unauthorized assistance for the completion of assignments, research papers, examinations or other work. I understand that violations of the Academic Integrity Policy will lead to disciplinary action against me, up to and including suspension or expulsion from the University. I understand that all students play a role in preserving the academic integrity of the University and have an obligation to report violations of the Academic Integrity Policy committed by other student. In addition, I Betty Michelle McCline certify that I am the author of this document and any assistance I received in preparing this report fully acknowledged. I have also cited in APA format for all sources that I obtained ideas, data, and words. Sources are properly credited according to the APA guidelines.
Betty Michelle McCline
Date: February 27, 2013
Abstract
Being able to effectively lead across cultures takes across- culture communication, cultural adjustments, and cultural synergy. It is important to be aware of cultural differences such as body language, cultural shock, and intecultural workplaces. These things do not come naturally, there is a great need for training and leadership style. Sir Richard Branson has the qualities of a global leader and is able to successfully run his business, Virgin Group Ltd. in over 200 locations nation wide. Branson had to gain knowledge of different leadership styles and have ability to appply the knowledge

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