Skoda Report
KOZMINSKI UNIVERSITY
Contemporary Management in CEE
[Report]
Skoda Auto Company Report
[Submission Date – 16.11.2012]
Academic Year 2012/2013
Semester: Five
I hereby certify that I am the author this paper and all sources I used have been reported.
-------------------------------------------------Signature
Czech Republic: Skoda Auto Company
According to the United Nation classification the automotive manufacturing must be categorized in the following category:
Section: C - Manufacturing
Division: 29 - Manufacture of motor vehicles, trailers and semi-trailers
1.Identify and analyse in the assigned country one industry that you think is potentially interesting from the business point of view.
We started our research with google, simply starting to search for industries in Czech republic. We found few interesting, for instance Budweisser beer manufacturing company, but as we are highly interested in cars, we have chosen Skoda.
Skoda Auto industry is most famous industrie in Czech Republic. Its also the largest provider of employment and the oldest car industry in Eastern
Europe.
2. Describe the industry and explain why you have chosen that one (use SWOT, and Porter’s five forces model).
We have chosen car industry because its the most interesting topic for us and we feel that we’ll bring something new and original into our report.
SWOT Analysis:
Strenght:
1. Over a decade of vehicle manufacturer experience.
2. Research and Development from Volkswagen.
3. Volkswagen’s good reputation.
4. Low wages in Czech Republic.
5. Largest employer in the Czech Republic.
6. Well experienced work force available in the Czech Republic.
7. Part of VW group (Skoda can use all technologies implemented in VW group etc.)
Weaknesses:
1. Skoda must deal with quite outdated infrastructure.
2. Skoda means in Czech Republic language „a shame” - people still belive that Skoda produces low-quality cars.
3. Problem of
Contemporary Management in CEE
[Report]
Skoda Auto Company Report
[Submission Date – 16.11.2012]
Academic Year 2012/2013
Semester: Five
I hereby certify that I am the author this paper and all sources I used have been reported.
-------------------------------------------------Signature
Czech Republic: Skoda Auto Company
According to the United Nation classification the automotive manufacturing must be categorized in the following category:
Section: C - Manufacturing
Division: 29 - Manufacture of motor vehicles, trailers and semi-trailers
1.Identify and analyse in the assigned country one industry that you think is potentially interesting from the business point of view.
We started our research with google, simply starting to search for industries in Czech republic. We found few interesting, for instance Budweisser beer manufacturing company, but as we are highly interested in cars, we have chosen Skoda.
Skoda Auto industry is most famous industrie in Czech Republic. Its also the largest provider of employment and the oldest car industry in Eastern
Europe.
2. Describe the industry and explain why you have chosen that one (use SWOT, and Porter’s five forces model).
We have chosen car industry because its the most interesting topic for us and we feel that we’ll bring something new and original into our report.
SWOT Analysis:
Strenght:
1. Over a decade of vehicle manufacturer experience.
2. Research and Development from Volkswagen.
3. Volkswagen’s good reputation.
4. Low wages in Czech Republic.
5. Largest employer in the Czech Republic.
6. Well experienced work force available in the Czech Republic.
7. Part of VW group (Skoda can use all technologies implemented in VW group etc.)
Weaknesses:
1. Skoda must deal with quite outdated infrastructure.
2. Skoda means in Czech Republic language „a shame” - people still belive that Skoda produces low-quality cars.
3. Problem of
Bibliography: - http://pl.scribd.com/doc/16237745/Skoda-Auto-Case-Study - http://unstats.un.org/unsd/cr/registry/regcst.asp?Cl=27 - http://en.wikipedia.org/wiki/Škoda_Auto - http://new.skoda-auto.com/en