Social Network Service and Twitter
teiMany social networking web sites have a lot of bells and whistles. Sites like MySpace and Facebook let users build profiles, upload pictures, incorporate multimedia, keep a blog and add strange programs into homepages. But one web company with a very simple service is rapidly becoming one of the most famous social networking service providers: Twitter.
Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 500 million active users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.[6][8][9] Since its launch, Twitter has become one of the top 10 most visited websites on the Internet, and has been described as "the SMS of the Internet."[5][10] Unregistered users can read tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices. http://www.mediabistro.com/alltwitter/500-million-registered-users_b18842 http://en.wikipedia.org/wiki/Twitter#Change_of_focus
What has been Twitter’s marketing approach to date? What should its marketing approach look like in the future?
As technology became more accessible and product development cycles shrank, the Web 2.0 era brought to life a number of revolutionary online services. Beta releases became the new black. Unpolished products or ideas were made available to the general public by setting the right expectations and inviting them to report bugs or suggest new ideas. User groups can form unexpectedly and are likely to engage in a large degree of participation.
Twitter's marketing mix is molded around this new paradigm, with the caveat that the Price (or revenue) has not yet been fully figured out.
The Product, the Twitter service itself, has undergone three
Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 500 million active users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.[6][8][9] Since its launch, Twitter has become one of the top 10 most visited websites on the Internet, and has been described as "the SMS of the Internet."[5][10] Unregistered users can read tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices. http://www.mediabistro.com/alltwitter/500-million-registered-users_b18842 http://en.wikipedia.org/wiki/Twitter#Change_of_focus
What has been Twitter’s marketing approach to date? What should its marketing approach look like in the future?
As technology became more accessible and product development cycles shrank, the Web 2.0 era brought to life a number of revolutionary online services. Beta releases became the new black. Unpolished products or ideas were made available to the general public by setting the right expectations and inviting them to report bugs or suggest new ideas. User groups can form unexpectedly and are likely to engage in a large degree of participation.
Twitter's marketing mix is molded around this new paradigm, with the caveat that the Price (or revenue) has not yet been fully figured out.
The Product, the Twitter service itself, has undergone three