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Case Based Learning Case 1 Brown Bag Films
Strategic Management in the Media 2012/2013
Tjerk Voortman
171840
MSM3D
November 14, 2012
Bastiaan Nijbroek
Problem Statement * How can Brown Bag Animations stay successful within the fast changing media environment?
By writing a strategic plan following all the five step method given at question 1. So start by making a mission and vision, because this where things not mentioned in the text I’m guessing Brown Bag Film doesn’t have does.
Next is their internal and external environment, as seen at question 3 they have given al lot of information by the given text, but there is more to do research in. Think of DREDS, PESTEL, Competitive Analysis, etc.
Next is to set up a strategy, which outlines the strengths of Brown Bag Films, corrects its weaknesses and takes advantage of the opportunities and counter the threats.
Followed by implementing the new strategy.
1. What is Strategic Management, regular compared to the Media Industry?
“A strategy is a set of related actions that managers take to increase their company’s performance. (Jones, G., Hill, C., 2010, Page. 3)”
“Strategic leadership is concerned with managing the strategy-making process to increase the performance of a company, thereby increasing the value of the enterprise to its owners and shareholders (Jones, G., Hill, C., 2010, Page. 4).”
“Strategic Management is all about identification
Strategic Management in the Media 2012/2013
Tjerk Voortman
171840
MSM3D
November 14, 2012
Bastiaan Nijbroek
Problem Statement * How can Brown Bag Animations stay successful within the fast changing media environment?
By writing a strategic plan following all the five step method given at question 1. So start by making a mission and vision, because this where things not mentioned in the text I’m guessing Brown Bag Film doesn’t have does.
Next is their internal and external environment, as seen at question 3 they have given al lot of information by the given text, but there is more to do research in. Think of DREDS, PESTEL, Competitive Analysis, etc.
Next is to set up a strategy, which outlines the strengths of Brown Bag Films, corrects its weaknesses and takes advantage of the opportunities and counter the threats.
Followed by implementing the new strategy.
1. What is Strategic Management, regular compared to the Media Industry?
“A strategy is a set of related actions that managers take to increase their company’s performance. (Jones, G., Hill, C., 2010, Page. 3)”
“Strategic leadership is concerned with managing the strategy-making process to increase the performance of a company, thereby increasing the value of the enterprise to its owners and shareholders (Jones, G., Hill, C., 2010, Page. 4).”
“Strategic Management is all about identification