TABLE OF CONTENTS
Executive Summary
Vision
Mission
Historical Background
Business Strategy -Competitive Strategy -SWOT Analysis
Competition
Market Research
Target Market
Marketing Plan
Manufacturing/Production Plan
Location
Management
Vision:
To become the leading Producer of a healthy organically flavorful Soya Sauce made in Belize enhancing its product to fit customer dietary needs therefore becoming more efficient and service oriented within this competitive market.
Mission Statement:
BELSOYA aim is to provide a unique and nutritious Soya Sauce committed to the health and well-being of customers in Belize. Produced in Belize using organically grown ingredients and high quality equipment, this sauce revitalizes the meals served by every restaurant and household, supporting our commitment to enhancing the quality of life.
Objectives of the business:
BELSOYA Sauce aims at acquiring a professional and effective staff. The staff members will possess the required knowledge and expertise in designing and implementing a unique and healthy organic product suitable for every meal. BELSOYA aims to become the leading Soy Sauce in Belize, changing the market to make the Asian community more interested. With this in mind, BELSOYA developed several strategic and financial objectives which it intends to meet so as to enable the company to grow profitably. These objectives includes:-
Strategic Objectives * Developing a Soya Sauce business that will cater to the needs of chefs, restaurants, nutritionist and household mothers. * Hiring and training individuals in order to have the best possible human resources needed on the job. * Taking control in the market so as to implement healthy eating in Belize by developing a strong clientele base and offering top-quality service. * Seeking possible opportunities for future development. * Adding a twist to culturally made sauce, therefore offering diverse flavors
Financial Objectives *