TOPIC: Emerging Entrepreneurs
Title: Biggest Businesses Run by College Dropouts
General purpose: To explain about to be successful do not need to get higher education.
Specific purpose: To be successful must work hard, not easy to give up and be creative in engaging in an activity.
Central idea: Explains the success of the worlds richest.
Organizational pattern: Special
I. INTRODUCTION
Open with impact/ Attention getter: Ask question:
Ever wonder where the chief executives of some of the world's most successful companies went to college?
• Tie to the audience/ reason to listen Well, don't tell your kids, but some CEOs never graduated college and some never even bothered to apply.
• Credibility statement/ material Forbes list of billionaires is based on an annual assessment of wealth and assets compiled and published by Forbes magazine on March 10, 2011. Bill Gates gets the second places of the Forbes list and 2 others CEO in the list.
• Preview of main points/ central idea
• Transition to body of speech Today I will explain these 5 CEOs made it to the top without a college degree and defied the idea that to be successful you have to have a diploma.
II. BODY
Main point 1: Ralph Lauren ( CEO, Polo Ralph Lauren )
Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in his dream. He was the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle. He went to Baruch College where he studied business, although he dropped out after two years
Supporting details 1: Lauren's successful clothing line came from his unique, classic style that went against conventional fashion of the time.
Supporting details 2: In 1970, Ralph Lauren won the COTY Award for his menswear line.
Transition to main point 2: Today, Polo Ralph Lauren is one of the most successful fashion companies