Sport England : Segmenting the British Sports Market
Sport England: Segmenting the British Sports Market
Introduction
Sport England is the government agency responsible for building the foundations of sporting success, by creating a world-leading community sport environment of clubs, coaches, facilities and volunteers.
They want to create a vibrant sporting culture working in partnership with national governing bodies, national partners, the HE/FE sector, local government, county sport partnerships and community organizations.
Their focus is around three outcomes - growing and sustaining the numbers of people taking part in sport and improving talent development to help more people excel.
Five targets which will see us deliver these outcomes: 1. Grow * More people taking part in more sport * More children and young people taking part in five hours of PE and sport a week
These targets account for 15% of the investment. 2. Sustain * More people satisfied with their sporting experience * 25% fewer 16-18 year olds dropping out of at least nine sports - badminton. basketball, football, hockey, gymnastics, netball, rugby league, rugby union tennis
These targets account for 60% of the investment. 3. Excel * Improved talent development in at least 25 sports
This target accounts for 25% of the investment.
4. What does our work involve?
We invest expertise, resources and both government and Lottery money into community sport.
£480 million is invested directly through 46 national governing bodies of sport. And there are five open funding streams other organizations can apply to.
We have a statutory role in protecting playing fields and must be consulted if community playing fields are threatened by potential developments.
We provide a wealth of expertise and advice on range of sports subjects including planning, facilities, coaching, and volunteering and sports development.
And we act as advocates for community sport - bringing together a wide range of partners from local and national government,
Introduction
Sport England is the government agency responsible for building the foundations of sporting success, by creating a world-leading community sport environment of clubs, coaches, facilities and volunteers.
They want to create a vibrant sporting culture working in partnership with national governing bodies, national partners, the HE/FE sector, local government, county sport partnerships and community organizations.
Their focus is around three outcomes - growing and sustaining the numbers of people taking part in sport and improving talent development to help more people excel.
Five targets which will see us deliver these outcomes: 1. Grow * More people taking part in more sport * More children and young people taking part in five hours of PE and sport a week
These targets account for 15% of the investment. 2. Sustain * More people satisfied with their sporting experience * 25% fewer 16-18 year olds dropping out of at least nine sports - badminton. basketball, football, hockey, gymnastics, netball, rugby league, rugby union tennis
These targets account for 60% of the investment. 3. Excel * Improved talent development in at least 25 sports
This target accounts for 25% of the investment.
4. What does our work involve?
We invest expertise, resources and both government and Lottery money into community sport.
£480 million is invested directly through 46 national governing bodies of sport. And there are five open funding streams other organizations can apply to.
We have a statutory role in protecting playing fields and must be consulted if community playing fields are threatened by potential developments.
We provide a wealth of expertise and advice on range of sports subjects including planning, facilities, coaching, and volunteering and sports development.
And we act as advocates for community sport - bringing together a wide range of partners from local and national government,