Professor Markus
Recreation Leisure
3/19/14
Chapel Hill Recreation Center
Mission statement:
The Chapel Hill Recreation Center promotes the desire of students and our community to seek and maintain a balanced, healthy lifestyle. The Center ensures that its environment and programs remain stimulating, challenging, and inviting. Recreation and leisure activities offered by the Chapel Hill Recreation Center focus on integrating mind and body through positive traditional and non-traditional recreation and sport activities.
Facilities:
The facilities for the new Chapel Hill Recreation Center consist of two basketball gymnasiums, one state of the art weight room, two baseball and softball fields and one state of the art swimming pools.
Target Audience:
The Population of Chapel Hill, NC is 57,233 since 2010. Out of the 57,233, 31.5% are in the age range of 18 to 24 that are in school in the surrounding area. Our facilities will be targeting that 31.5%. Our sub target audience would be the 19.8% of the populations that is leveling below the poverty line. With that 19.8% we can set certain membership offers so no person will be turned away and also give people below the poverty line something to do rather than involving themselves in crimes. So our facilities will be attracting 51.3% of Chapel Hill’s population with being affordable membership in mind.
Memberships:
For the weight room facility we will have different types of payment plan, the first one would biweekly payment plan. This voids out long-term comment with paying as you go. When people first sign up they will pay the first two and last two biweekly payment each and we will also automatically charge your credit card every other week for, as long that person is a member. We also have paid in full membership, which allows a person save more when they pay in full at time of purchase. The last payment plan will be friends and Family; people can add friends or family